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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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How to Create a Branded Short Link

By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you’re taking full advantage of all the benefits shortened links offer. Learn how!

How to Create a Branded Short LinkRead More

How to Smart Tweet Your Way to Fame and Glory

Have you been using Twitter to improve your brand reputation and domain influence yet? Twitter is a social platform you ignore at your own risk because it offers an immense opportunity to reach out to customers, both existing and potential, and make a solid impression on them. Whether you are a product based business or …

How to Smart Tweet Your Way to Fame and GloryRead More

Using User Profile & Social Data to Drive Deeper Digital Interactions

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.

Using User Profile & Social Data to Drive Deeper Digital InteractionsRead More

How to Navigate B2B and B2C Social Media Marketing

Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn how you can utilise social media marketing no matter who your audience is.

How to Navigate B2B and B2C Social Media MarketingRead More

How to Make Social Conversations Lead to Conversions

How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.

How to Make Social Conversations Lead to ConversionsRead More

The Best Tool for Maintaining Constant Twitter Activity

Every business wants to have a consistent presence on Twitter that provides value, but how do we get there without wasting precious time during the day? This tool can help.

The Best Tool for Maintaining Constant Twitter ActivityRead More

5 Reasons Why You Need to Rework Your Social Media Marketing Immediately

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

5 Reasons Why You Need to Rework Your Social Media Marketing ImmediatelyRead More

Is It Possible To Tweet Too Much?

Find out whether or not it’s possible to tweet too much, and what happened when I increased tweet frequency by 66%.

Is It Possible To Tweet Too Much?Read More

How To Share Full Images To Twitter Using HootSuite

HootSuite Pro users can share images to Twitter using Twitter’s native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.

How To Share Full Images To Twitter Using HootSuiteRead More

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