Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to increase your income, influence and impact, as well as in-depth articles on influencer marketing, social media strategies and tactics.
Latest Posts
Read my latest articles and guides below:

The Dos and Don’ts of LinkedIn Relationship Building
// by Mike Allton
Make sure your time on LinkedIn is spent strategically and efficiently.
The Dos and Don’ts of LinkedIn Relationship BuildingRead More

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy
// by Mike Allton
Partnership Unpacked, Episode 23, with Justin Levy
How SaaS Companies Find and Leverage B2B Influencers w/ Justin LevyRead More

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees
// by Chinwoke Nnamani
Employee Advocacy: Some Of Your Best Influencer Options
Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your EmployeesRead More

How To Think Differently About Influencer Marketing w/ Jason Falls
// by Mike Allton
Partnership Unpacked, Episode 22, with Jason Falls
How To Think Differently About Influencer Marketing w/ Jason FallsRead More

The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
// by Mike Allton
Protect your brand and your influencers, template included!
The Essential Influencer Marketing Partnership Agreement for B2B SaaS CompaniesRead More

Why Digital Marketing Education is a Must for Modern-Day Students
// by Olivia Evans
From communication skills to personal brand, and even building revenue, digital marketing education is a must for today’s students.
Why Digital Marketing Education is a Must for Modern-Day StudentsRead More

Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
// by Mike Allton
B2B SaaS Influencer Marketing Is A Powerful Strategy
Why B2B SaaS Influencer Marketing Is A Struggle Worth OvercomingRead More

How to Create a Partnership Movement in Your Company w/ Jared Fuller
// by Mike Allton
Partnership Unpacked, Episode 21, with Jared Fuller
How to Create a Partnership Movement in Your Company w/ Jared FullerRead More

How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan
// by Mike Allton
Partnership Unpacked, Episode 20, with Rachel Stephan
How To Partner With Your Audience To Amplify Your Brand w/ Rachel StephanRead More

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Take Your Social Media To The Next Level
Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile
Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses
How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.
75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan
This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.
Learn about Influencer Marketing & Partnerships!
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