I’m Mike Allton, and this is the archive – social media strategy, content marketing, the practitioner-tested guides I wrote over a decade at The Social Media Hat. These days I’ve traded that hat for a new one. Everything current – the Digital Crew system, the AI Hat Podcast, the work I do now – lives at The AI Hat. This site stays up because the work behind you still matters.
From the Archive
Read my latest articles and guides below:
11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts
Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide.
11 Techniques to Repurpose Long-Form Blog Content into a Month of Social PostsRead More
10 Best Examples of Ecommerce Product Videos
In this article, we take a look at some of the best examples of ecommerce product videos and explain why they’re so successful.
Creating The Perfect Marketing Strategy
4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate.
B2B Influencer Marketing Survey Insights
Key B2B Influencer Marketing findings and statistics to inform your program.
7 Ways Social Media Listening Tools Can Improve Your Content Marketing
Dive in to learn how experts use social listening to improve their marketing campaigns.
7 Ways Social Media Listening Tools Can Improve Your Content MarketingRead More
Fast-Track Trust: Amplifying Your Marketing With Rapport
Learn why rapport is critical in marketing, and how to employ rapport-building tactics.
Fast-Track Trust: Amplifying Your Marketing With RapportRead More
The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions
How to humanize your brand and create deeper connections with your audience.
Agency Overload: Finding the Path to Simplification in Your Marketing Tools
Paying more than a few hundred dollars a month for marketing tools? This will help.
Agency Overload: Finding the Path to Simplification in Your Marketing ToolsRead More
Automating Your Social Media? Beware of These Common Pitfalls.
It’s possible you’re utilizing too much marketing automation, and jeopardizing your business.
Automating Your Social Media? Beware of These Common Pitfalls.Read More
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What's actually in here
Over a decade of guides on social media strategy, content marketing, and growing a business online – the practical, tested kind. It also includes Partnership Unpacked, the interview show where I talked to dozens of marketing and partnership leaders about what actually works in their businesses. All of it’s still here, still useful, still free.
Why this site stays up
I don’t publish here anymore. Everything I’m building now happens at The AI Hat, where I help teams build a Digital Crew – governed AI agents that take the busywork off their plate so people get back to the work only they can do. But the twelve years here got me to that work, and deleting it felt like erasing my own homework. So it stays, as-is, for anyone doing their own research on who I am and what I’ve actually built.