Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to increase your income, influence and impact, as well as in-depth articles on influencer marketing, social media strategies and tactics.
Latest Posts
Read my latest articles and guides below:

How To Grow Internationally As A Creator w/ Victoria Blinova
// by Mike Allton
Partnership Unpacked, Episode 41, with Victoria Blinova
How To Grow Internationally As A Creator w/ Victoria BlinovaRead More

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler
// by Mike Allton
Partnership Unpacked, Episode 40, with Allan Adler
How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan AdlerRead More

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough
// by Mike Allton
Partnership Unpacked, Episode 39, with Sam Yarborough
How To Develop A Strategic Partnership Into A Cornerstone w/ Sam YarboroughRead More

How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel
// by Mike Allton
Partnership Unpacked, Episode 38, with Mitch Joel
How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch JoelRead More

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow
// by Mike Allton
Partnership Unpacked, Episode 37, with Adam Rossow
How Brands Can Maximize Influencer Marketing Partnerships w/ Adam RossowRead More

The Rise of Micro-Influencers: Why You Should Partner With Them
// by Jeremy Moser
30% of businesses prefer working with Micro-influencers. Find out why.
The Rise of Micro-Influencers: Why You Should Partner With ThemRead More

Tech Superheroes: Women Shaping the Digital Landscape
// by Eleanor Sullivan
Learn about four incredible examples of women in tech.
Tech Superheroes: Women Shaping the Digital LandscapeRead More

The Latest Developments In Influencer Marketing w/ Krishna Subramanian
// by Mike Allton
Partnership Unpacked, Episode 36, with Krishna Subramanian
The Latest Developments In Influencer Marketing w/ Krishna SubramanianRead More

Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill
// by Mike Allton
Partnership Unpacked, Episode 35, with Bob Cargill
Personal Branding for Partnership Leaders and Marketing Executives w/ Bob CargillRead More

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Take Your Social Media To The Next Level
Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile
Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses
How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.
75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan
This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.
Learn about Influencer Marketing & Partnerships!
Listen to my latest podcast episodes: