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Always On Top Of Social

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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to plan successful virtual events, reviews of the best tools, and in-depth articles on social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

The Science Behind The Effectiveness Of Word Of Mouth

March 29, 2023//  by Mike Allton

Tips for B2B Influencers on how to harness the power of word of mouth.

The Science Behind The Effectiveness Of Word Of MouthRead More

Category: Digital MarketingTag: Influencer Marketing, Word Of Mouth, Word Of Mouth Marketing

How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar

March 27, 2023//  by Mike Allton

Partnership Unpacked, Episode 14, with Norman Farrar

How This Serial Entrepreneur Became A Product Influencer w/ Norm FarrarRead More

Category: Digital MarketingTag: Amazon, Amazon Influencer, B2B Influencer, B2C Influencer, Influencer Marketing, Partnership Unpacked, Podcast

Influencer Marketing in 2023

How To Be An Amazon Influencer

March 26, 2023//  by Mike Allton

Learn how to be a successful Amazon Influencer in 4 steps.

How To Be An Amazon InfluencerRead More

Category: Digital MarketingTag: Amazon Influencer, B2C Influencer, Influencer Marketing, Influencer Marketing Tools

Content Creators At Work

6 Tips for Partnering With Many Content Creators at Once

March 25, 2023//  by Hazel Raoult

Join forces with a high volume of content creators and influencers at once.

6 Tips for Partnering With Many Content Creators at OnceRead More

Category: Digital MarketingTag: Content Marketing, Influencer Marketing, Strategic Partnerships

How To Develop Profitable Relationships With Big Brands w/ George Thomas

March 20, 2023//  by Mike Allton

Partnership Unpacked, Episode 13, with George B. Thomas

How To Develop Profitable Relationships With Big Brands w/ George ThomasRead More

Category: Digital MarketingTag: HubSpot, Partnership Unpacked, Podcast, SaaS Brands, Strategic Partnerships

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

March 13, 2023//  by Mike Allton

Partnership Unpacked, Episode 12, with Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon GlenisterRead More

Category: Digital MarketingTag: B2B Influencer, Influencer Marketing, Influencer Marketing Statistics, Partnership Unpacked, Podcast

How to Craft a Sponsorship Pitch No Brand Will Ignore w/ Justin Moore

How to Craft a Sponsorship Pitch No Brand Will Ignore w/ Justin Moore

March 6, 2023//  by Mike Allton

Partnership Unpacked, Episode 11, with Justin Moore

How to Craft a Sponsorship Pitch No Brand Will Ignore w/ Justin MooreRead More

Category: Digital MarketingTag: B2B Influencer, Influencer Marketing, Partnership Unpacked, Revenue

eCommerce Influencer Marketing

How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023

March 4, 2023//  by Jeremy Moser

One of the most powerful content marketing strategies to drive growth.

How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023Read More

Category: Digital MarketingTag: Content Marketing, eCommerce, Influencer Marketing

The State of Partnership Ops in 2023 w/ Asher Mathew & Kelly Sarabyn

The State of Partnership Ops in 2023 w/ Asher Mathew & Kelly Sarabyn

February 27, 2023//  by Mike Allton

Partnership Unpacked, Episode 10, with Asher Mathew & Kelly Sarabyn

The State of Partnership Ops in 2023 w/ Asher Mathew & Kelly SarabynRead More

Category: Digital MarketingTag: Partnership Leaders, Partnership Ops, Partnership Unpacked, Podcast, Strategic Partnerships

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Digital Marketing

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Social Media Articles

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Virtual Event Statistics

Virtual Events

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Take Your Social Media To The Next Level

Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Listen to Marketing Hyperdrive!

Listen to my latest podcast episodes:

20

April 24, 2022//  by Mike Allton

what else can your brand do with an event platform?

20Read More

Tag: Virtual Event Platform, Virtual Event Strategy

19

November 11, 2021//  by Mike Allton

bye hybrid virtual events

19Read More

Tag: Virtual Event, Virtual Event Planning, Virtual Event Speakers, Virtual Summit

Marketing Hyperdrive Episode 18

18

February 15, 2021//  by Mike Allton

this is totally unfair

18Read More

Tag: Business, Lean Startup, Marketing

Episode 17: this is (not) how you start a blog

17

February 7, 2021//  by Mike Allton

this is (not) how you start a blog

17Read More

Tag: Blogging, Content Marketing

16

January 31, 2021//  by Mike Allton

Why Is Instagram The Way It Is?

16Read More

Tag: Instagram, Social Pulse Summit

15

January 24, 2021//  by Mike Allton

Our box turtle view of social media.

15Read More

Tag: Clubhouse, Evolution, Social Media Marketing, Sociology, TikTok

14

January 17, 2021//  by Mike Allton

Should you take a stand on social media?

14Read More

Tag: cause, Martin Luther King Jr., politics

13

January 10, 2021//  by Mike Allton

Write your name in the stars

13Read More

Tag: Legacy

12

December 13, 2020//  by Mike Allton

How to find EXACTLY what you’re looking for on Twitter

12Read More

Tag: Search, Twitter

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Recent Posts

  • The Science Behind The Effectiveness Of Word Of Mouth
  • How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar
  • How To Be An Amazon Influencer
  • 6 Tips for Partnering With Many Content Creators at Once
  • How To Develop Profitable Relationships With Big Brands w/ George Thomas
  • Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister
  • How to Craft a Sponsorship Pitch No Brand Will Ignore w/ Justin Moore
  • How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
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  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
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