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Always On Top Of Social

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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to increase your income, influence and impact, as well as in-depth articles on influencer marketing, social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

How To Grow Internationally As A Creator w/ Victoria Blinova

October 2, 2023//  by Mike Allton

Partnership Unpacked, Episode 41, with Victoria Blinova

How To Grow Internationally As A Creator w/ Victoria BlinovaRead More

Category: Digital MarketingTag: Content Creators, Creator Economy, Influencer Marketing, Partnership Unpacked, YouTube

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler

September 25, 2023//  by Mike Allton

Partnership Unpacked, Episode 40, with Allan Adler

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan AdlerRead More

Category: Digital MarketingTag: Nearbound, Partnership Unpacked, Strategic Partnerships

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough

September 18, 2023//  by Mike Allton

Partnership Unpacked, Episode 39, with Sam Yarborough

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam YarboroughRead More

Category: Digital MarketingTag: Cornerstone Partnership, Partnership Unpacked, Salesforce, Strategic Partnerships

How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel

September 11, 2023//  by Mike Allton

Partnership Unpacked, Episode 38, with Mitch Joel

How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch JoelRead More

Category: Digital MarketingTag: AI, Artificial Intelligence, Leadership, Metaverse, Partnership Unpacked, Podcast, Technology

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow

September 4, 2023//  by Mike Allton

Partnership Unpacked, Episode 37, with Adam Rossow

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam RossowRead More

Category: Digital MarketingTag: Influencer Marketing, Partnership Unpacked

The Rise of Micro-Influencers: Why You Should Partner With Them

September 3, 2023//  by Jeremy Moser

30% of businesses prefer working with Micro-influencers. Find out why.

The Rise of Micro-Influencers: Why You Should Partner With ThemRead More

Category: Digital MarketingTag: Influencer Marketing, Micro Influencers

Women in Tech

Tech Superheroes: Women Shaping the Digital Landscape

September 2, 2023//  by Eleanor Sullivan

Learn about four incredible examples of women in tech.

Tech Superheroes: Women Shaping the Digital LandscapeRead More

Category: Digital Marketing

The Latest Developments In Influencer Marketing w/ Krishna Subramanian

August 28, 2023//  by Mike Allton

Partnership Unpacked, Episode 36, with Krishna Subramanian

The Latest Developments In Influencer Marketing w/ Krishna SubramanianRead More

Category: Digital MarketingTag: Content Creators, Hollywood, Influencer Marketing, Micro Influencers, Partnership Unpacked

Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill

August 21, 2023//  by Mike Allton

Partnership Unpacked, Episode 35, with Bob Cargill

Personal Branding for Partnership Leaders and Marketing Executives w/ Bob CargillRead More

Category: Digital MarketingTag: Partnership Unpacked, Personal Branding, Podcast

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Take Your Social Media To The Next Level

Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Learn about Influencer Marketing & Partnerships!

Listen to my latest podcast episodes:

How To Grow Internationally As A Creator w/ Victoria Blinova

How To Grow Internationally As A Creator w/ Victoria BlinovaListen or Read

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler

How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan AdlerListen or Read

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough

How To Develop A Strategic Partnership Into A Cornerstone w/ Sam YarboroughListen or Read

How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel

How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch JoelListen or Read

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow

How Brands Can Maximize Influencer Marketing Partnerships w/ Adam RossowListen or Read

The Latest Developments In Influencer Marketing w/ Krishna Subramanian

The Latest Developments In Influencer Marketing w/ Krishna SubramanianListen or Read

Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill

Personal Branding for Partnership Leaders and Marketing Executives w/ Bob CargillListen or Read

How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage

How This SaaS Company Navigates AI and Partnerships w/ Tom ArmitageListen or Read

Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen

Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff FransenListen or Read

View The Rest

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Recent Posts

  • How To Grow Internationally As A Creator w/ Victoria Blinova
  • How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler
  • How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough
  • How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel
  • How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow
  • The Rise of Micro-Influencers: Why You Should Partner With Them
  • Tech Superheroes: Women Shaping the Digital Landscape
  • The Latest Developments In Influencer Marketing w/ Krishna Subramanian

Marketing Resources

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  • How To Craft Your Marketing Plan
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