Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to increase your income, influence and impact, as well as in-depth articles on influencer marketing, social media strategies and tactics.
Latest Posts
Read my latest articles and guides below:

Partnering with AI Throughout the Partnership Journey w/ Katie Richman
// by Mike Allton
Partnership Unpacked, Episode 50, with Katie Richman
Partnering with AI Throughout the Partnership Journey w/ Katie RichmanRead More

How A Serial Partnership Leader Defines Success w/ Tai Rattigan
// by Mike Allton
Partnership Unpacked, Episode 49, with Tai Rattigan
How A Serial Partnership Leader Defines Success w/ Tai RattiganRead More

How To Drive Successful Content Partnerships w/ Josh Bernoff
// by Mike Allton
Partnership Unpacked, Episode 48, with Josh Bernoff
How To Drive Successful Content Partnerships w/ Josh BernoffRead More

How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf
// by Mike Allton
Partnership Unpacked, Episode 47, with Franz-Josef Schrepf
How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef SchrepfRead More

How To Be A Successful Lone Ranger In Partnerships w/ Cory Snyder
// by Mike Allton
Partnership Unpacked, Episode 46, with Cory Snyder
How To Be A Successful Lone Ranger In Partnerships w/ Cory SnyderRead More

How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz
// by Mike Allton
Partnership Unpacked, Episode 45, with Greg Karelitz
How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg KarelitzRead More

Finding Success in B2B SaaS Partnerships w/ Kate Skerrett
// by Mike Allton
Partnership Unpacked, Episode 44, with Kate Skerrett
Finding Success in B2B SaaS Partnerships w/ Kate SkerrettRead More

How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin
// by Mike Allton
Partnership Unpacked, Episode 43, with Jason Lampkin
How To Approach Marketplace & Ecosystem Development w/ Jason LampkinRead More

How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia
// by Mike Allton
Partnership Unpacked, Episode 42, with Daniela Garcia
How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela GarciaRead More

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Take Your Social Media To The Next Level
Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile
Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses
How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.
75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan
This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.
Learn about Influencer Marketing & Partnerships!
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