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Always On Top Of Social

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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to plan successful virtual events, reviews of the best tools, and in-depth articles on social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

Virtual Event Planner

Virtual Event Planner Options You Need To Consider Today

May 22, 2022//  by Mike Allton

Reading Time: 5 minutes Choose the best virtual event planner option for your needs.

Virtual Event Planner Options You Need To Consider TodayRead More

Category: Virtual EventsTag: VIP Strategy Day, Virtual Event Planner, Virtual Event Planning

Virtual Event Strategy: Getting Started With Elephantine Events

Virtual Event Strategy: Getting Started With Elephantine Events

May 18, 2022//  by Mike Allton

Reading Time: 11 minutes Season 01 Episode 03 of the Virtual Event Strategist Podcast

Virtual Event Strategy: Getting Started With Elephantine EventsRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Podcast, Project Management, Virtual Event Planning, Virtual Event Strategy

Virtual Events Customer Discovery

Virtual Events As Powerful Customer Discovery Tools

May 16, 2022//  by Mike Allton

Reading Time: 8 minutes Learn how virtual events can help define personas.

Virtual Events As Powerful Customer Discovery ToolsRead More

Category: Virtual EventsTag: Customer Discovery, Virtual Event Planning, Virtual Event Strategy

Virtual Event Planning

Steal This Virtual Event Plan For A Flawless Event

May 11, 2022//  by Mike Allton

Reading Time: 14 minutes Don’t leave your virtual event plan for the last minute. Start now!

Steal This Virtual Event Plan For A Flawless EventRead More

Category: Virtual EventsTag: Virtual Event Plan, Virtual Event Planning, Virtual Event Platform, Virtual Event Promotion, Virtual Event Speakers, Virtual Event Strategy

Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals

May 11, 2022//  by Mike Allton

Reading Time: 13 minutes Season 01 Episode 02 of the Virtual Event Strategist Podcast

Virtual Event Strategy: How To Narrow Focus To Achieve Broader GoalsRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Podcast, Virtual Event Planning, Virtual Event Strategy

Virtual Event Strategist Podcast background

Virtual Event Strategy: Your Why is Why You’re Unfocused

May 4, 2022//  by Mike Allton

Reading Time: 6 minutes Season 01 Episode 01 of the Virtual Event Strategist Podcast

Virtual Event Strategy: Your Why is Why You’re UnfocusedRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Podcast, Virtual Event Strategy

Virtual Event Strategist Podcast background

Introducing The Virtual Event Strategist Podcast by Mike Allton

May 4, 2022//  by Mike Allton

Reading Time: 4 minutes Learn what this podcast is about, and who it’s for!

Introducing The Virtual Event Strategist Podcast by Mike AlltonRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Virtual Event Strategist

Virtual Event Ideas

6 Powerful Virtual Event Ideas for SaaS Brands

April 24, 2022//  by Mike Allton

Reading Time: 8 minutes There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives.

6 Powerful Virtual Event Ideas for SaaS BrandsRead More

Category: Virtual EventsTag: Virtual Event Ideas, Virtual Event Planning, Virtual Event Strategy, Virtual Networking Event, Virtual Retreat, Virtual Trade Show, Virtual User Conference

Virtual Summit Event

10 Benefits of Virtual Events for SaaS Brands

April 23, 2022//  by Mike Allton

Reading Time: 16 minutes Understand all the benefits of virtual events, including leads, sales and more.

10 Benefits of Virtual Events for SaaS BrandsRead More

Category: Virtual EventsTag: SaaS Brands, Virtual Event Benefits, Virtual Event Planning, Virtual Event Statistics

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Digital Marketing

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Social Media Articles

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Virtual Event Statistics

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Take Your Social Media To The Next Level

Grab these free resources and guides!

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Listen to Marketing Hyperdrive!

Listen to my latest podcast episodes:

20

April 24, 2022//  by Mike Allton

Reading Time: 5 minutes what else can your brand do with an event platform?

20Read More

Tag: Virtual Event Platform, Virtual Event Strategy

19

November 11, 2021//  by Mike Allton

Reading Time: < 1 minute bye hybrid virtual events

19Read More

Tag: Virtual Event, Virtual Event Planning, Virtual Event Speakers, Virtual Summit

Marketing Hyperdrive Episode 18

18

February 15, 2021//  by Mike Allton

Reading Time: 7 minutes this is totally unfair

18Read More

Tag: Business, Lean Startup, Marketing

Episode 17: this is (not) how you start a blog

17

February 7, 2021//  by Mike Allton

Reading Time: 14 minutes this is (not) how you start a blog

17Read More

Tag: Blogging, Content Marketing

16

January 31, 2021//  by Mike Allton

Reading Time: 9 minutes Why Is Instagram The Way It Is?

16Read More

Tag: Instagram, Social Pulse Summit

15

January 24, 2021//  by Mike Allton

Reading Time: 9 minutes Our box turtle view of social media.

15Read More

Tag: Clubhouse, Evolution, Social Media Marketing, Sociology, TikTok

14

January 17, 2021//  by Mike Allton

Reading Time: 8 minutes Should you take a stand on social media?

14Read More

Tag: cause, Martin Luther King Jr., politics

13

January 10, 2021//  by Mike Allton

Reading Time: 9 minutes Write your name in the stars

13Read More

Tag: Legacy

12

December 13, 2020//  by Mike Allton

Reading Time: 7 minutes How to find EXACTLY what you’re looking for on Twitter

12Read More

Tag: Search, Twitter

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Recent Posts

  • Virtual Event Planner Options You Need To Consider Today
  • Virtual Event Strategy: Getting Started With Elephantine Events
  • Virtual Events As Powerful Customer Discovery Tools
  • Steal This Virtual Event Plan For A Flawless Event
  • Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
  • Virtual Event Strategy: Your Why is Why You’re Unfocused
  • Introducing The Virtual Event Strategist Podcast by Mike Allton
  • 6 Powerful Virtual Event Ideas for SaaS Brands

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