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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to plan successful virtual events, reviews of the best tools, and in-depth articles on social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

Goldie Chan Partnership Unpacked - Landscape graphic - 1920x1080

B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

February 3, 2023//  by Mike Allton

Partnership Unpacked, Episode 6, with Goldie Chan

B2B Influencer Marketing From The Influencer’s POV w/ Goldie ChanRead More

Category: Digital MarketingTag: B2B, B2B Influencer, Influencer Marketing, Partnership Unpacked

B2B Influencer Regulations London View

Rules And Regulations Every B2B Influencer Needs To Know

January 28, 2023//  by Mike Allton

Over a dozen state, federal and international regulations for the B2B influencer to be aware of.

Rules And Regulations Every B2B Influencer Needs To KnowRead More

Category: Digital MarketingTag: B2B Influencer, FTC, Influencer Marketing, Influencer Regulations

B2B Influencer Marketing Revenue Information

How Much Revenue Can A B2B Influencer Earn?

January 25, 2023//  by Mike Allton

7 Ways B2B Influencers Can Make Money

How Much Revenue Can A B2B Influencer Earn?Read More

Category: Digital MarketingTag: Affiliate Programs, B2B Influencer, Influencer Marketing, Revenue

B2C vs B2B Influencer Marketing

B2B Influencer vs B2C Influencer Marketing

January 23, 2023//  by Mike Allton

What’s the difference between B2C & B2B Influencer Marketing?

B2B Influencer vs B2C Influencer MarketingRead More

Category: Digital MarketingTag: B2B, B2C Influencer, Influencer Marketing

Fintech CEOs Demonstrate Leadership Through Personal Brand

January 22, 2023//  by Marc Angelos

Hint: it’s all about creating content in one way or another.

Fintech CEOs Demonstrate Leadership Through Personal BrandRead More

Category: Digital MarketingTag: Executive Branding, LinkedIn, Personal Branding, Thought Leadership

Setting Goals for Partnerships & Omnichannel Marketing

Setting Goals for Partnerships & Omnichannel Marketing

January 21, 2023//  by Mike Allton

Partnership Unpacked, Episode 5, with Robin Dimond

Setting Goals for Partnerships & Omnichannel MarketingRead More

Category: Digital MarketingTag: Omnichannel, Partnership Unpacked, Strategic Partnerships

How To Build Strong Client Relationships

How To Build Strong Client Relationships

January 15, 2023//  by Mike Allton

Partnership Unpacked, Episode 4, with Rob Walch

How To Build Strong Client RelationshipsRead More

Category: Digital MarketingTag: Client Relationships, Partnership Unpacked

How To Develop Successful Influencer Marketing Campaigns

How To Develop Successful Influencer Marketing Campaigns

January 15, 2023//  by Mike Allton

Partnership Unpacked, Episode 3, with Nicole Ponce

How To Develop Successful Influencer Marketing CampaignsRead More

Category: Digital MarketingTag: Influencer Marketing, Influencer Marketing Tools, Partnership Unpacked

How To Launch An Affiliate Program In 30 Days

January 15, 2023//  by Mike Allton

Partnership Unpacked, Episode 2, with Paddy McGill

How To Launch An Affiliate Program In 30 DaysRead More

Category: Digital MarketingTag: Affiliate Programs, Partnership Unpacked

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Social Media Articles

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Virtual Event Statistics

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Take Your Social Media To The Next Level

Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Listen to Marketing Hyperdrive!

Listen to my latest podcast episodes:

20

April 24, 2022//  by Mike Allton

what else can your brand do with an event platform?

20Read More

Tag: Virtual Event Platform, Virtual Event Strategy

19

November 11, 2021//  by Mike Allton

bye hybrid virtual events

19Read More

Tag: Virtual Event, Virtual Event Planning, Virtual Event Speakers, Virtual Summit

Marketing Hyperdrive Episode 18

18

February 15, 2021//  by Mike Allton

this is totally unfair

18Read More

Tag: Business, Lean Startup, Marketing

Episode 17: this is (not) how you start a blog

17

February 7, 2021//  by Mike Allton

this is (not) how you start a blog

17Read More

Tag: Blogging, Content Marketing

16

January 31, 2021//  by Mike Allton

Why Is Instagram The Way It Is?

16Read More

Tag: Instagram, Social Pulse Summit

15

January 24, 2021//  by Mike Allton

Our box turtle view of social media.

15Read More

Tag: Clubhouse, Evolution, Social Media Marketing, Sociology, TikTok

14

January 17, 2021//  by Mike Allton

Should you take a stand on social media?

14Read More

Tag: cause, Martin Luther King Jr., politics

13

January 10, 2021//  by Mike Allton

Write your name in the stars

13Read More

Tag: Legacy

12

December 13, 2020//  by Mike Allton

How to find EXACTLY what you’re looking for on Twitter

12Read More

Tag: Search, Twitter

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Recent Posts

  • B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
  • Rules And Regulations Every B2B Influencer Needs To Know
  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships
  • How To Develop Successful Influencer Marketing Campaigns

Marketing Resources

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