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Always On Top Of Social

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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to increase your income, influence and impact, as well as in-depth articles on influencer marketing, social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

LinkedIn Content Promotion

The Dos and Don’ts of LinkedIn Relationship Building

May 31, 2023//  by Mike Allton

Make sure your time on LinkedIn is spent strategically and efficiently.

The Dos and Don’ts of LinkedIn Relationship BuildingRead More

Category: Social Media ArticlesTag: LinkedIn, Relationship Building

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy

May 29, 2023//  by Mike Allton

Partnership Unpacked, Episode 23, with Justin Levy

How SaaS Companies Find and Leverage B2B Influencers w/ Justin LevyRead More

Category: Digital MarketingTag: B2B, B2B Influencer, Influencer Marketing, Partnership Unpacked

Employee Influencer

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees

May 27, 2023//  by Chinwoke Nnamani

Employee Advocacy: Some Of Your Best Influencer Options

Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your EmployeesRead More

Category: Digital MarketingTag: Employee Advocacy, Influencer Marketing, Influencer Program

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason Falls

May 22, 2023//  by Mike Allton

Partnership Unpacked, Episode 22, with Jason Falls

How To Think Differently About Influencer Marketing w/ Jason FallsRead More

Category: Digital MarketingTag: Influencer Marketing, Partnership Unpacked, Podcast

Signing an Influencer Marketing Partnership Agreement

The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies

May 17, 2023//  by Mike Allton

Protect your brand and your influencers, template included!

The Essential Influencer Marketing Partnership Agreement for B2B SaaS CompaniesRead More

Category: Digital MarketingTag: Influencer Marketing, Influencer Marketing Tools, Influencer Regulations, Partnership Agreement, Strategic Partnerships, Template

Why Digital Marketing Education is a Must for Modern-Day Students

May 16, 2023//  by Olivia Evans

From communication skills to personal brand, and even building revenue, digital marketing education is a must for today’s students.

Why Digital Marketing Education is a Must for Modern-Day StudentsRead More

Category: Digital MarketingTag: Education

B2B SaaS Influencer

Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

May 16, 2023//  by Mike Allton

B2B SaaS Influencer Marketing Is A Powerful Strategy

Why B2B SaaS Influencer Marketing Is A Struggle Worth OvercomingRead More

Category: Digital MarketingTag: B2B, B2B Influencer, Influencer Marketing, SaaS Brands

How to Create a Partnership Movement in Your Company w/ Jared Fuller

May 15, 2023//  by Mike Allton

Partnership Unpacked, Episode 21, with Jared Fuller

How to Create a Partnership Movement in Your Company w/ Jared FullerRead More

Category: Digital MarketingTag: Partnership Ops, Partnership Unpacked, Reveal, Strategic Partnerships

How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

May 8, 2023//  by Mike Allton

Partnership Unpacked, Episode 20, with Rachel Stephan

How To Partner With Your Audience To Amplify Your Brand w/ Rachel StephanRead More

Category: Digital MarketingTag: Employee Advocacy, Influencer Marketing, Influencer Marketing Tools, Partnership Unpacked, Podcast, Virtual Event

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Take Your Social Media To The Next Level

Grab these free resources and guides!

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Learn about Influencer Marketing & Partnerships!

Listen to my latest podcast episodes:

How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy

How SaaS Companies Find and Leverage B2B Influencers w/ Justin LevyListen or Read

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason Falls

How To Think Differently About Influencer Marketing w/ Jason FallsListen or Read

How to Create a Partnership Movement in Your Company w/ Jared Fuller

How to Create a Partnership Movement in Your Company w/ Jared FullerListen or Read

How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan

How To Partner With Your Audience To Amplify Your Brand w/ Rachel StephanListen or Read

How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale Wilson

How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale WilsonListen or Read

How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha

How to Scale Partnerships and Collaborations Using SOPs w/ Umair ManshaListen or Read

How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin

How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin

How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy RobinListen or Read

Partnership Unpacked, Episode 16, with Lee Odden

Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden

Why So Many Brands Fail At B2B Influencer Marketing w/ Lee OddenListen or Read

How Agencies Leverage Partnerships To Combat Churn w/ Rachel Nulman-Schapiro

How Agencies Leverage Partnerships To Combat Churn w/ Rachel Nulman-SchapiroListen or Read

View The Rest

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Recent Posts

  • The Dos and Don’ts of LinkedIn Relationship Building
  • How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy
  • Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees
  • How To Think Differently About Influencer Marketing w/ Jason Falls
  • The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
  • Why Digital Marketing Education is a Must for Modern-Day Students
  • Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming
  • How to Create a Partnership Movement in Your Company w/ Jared Fuller

Marketing Resources

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