Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to plan successful virtual events, reviews of the best tools, and in-depth articles on social media strategies and tactics.
Latest Posts
Read my latest articles and guides below:

Virtual Event Planner Options You Need To Consider Today
// by Mike Allton
Reading Time: 5 minutes Choose the best virtual event planner option for your needs.
Virtual Event Planner Options You Need To Consider TodayRead More

Virtual Event Strategy: Getting Started With Elephantine Events
// by Mike Allton
Reading Time: 11 minutes Season 01 Episode 03 of the Virtual Event Strategist Podcast
Virtual Event Strategy: Getting Started With Elephantine EventsRead More

Virtual Events As Powerful Customer Discovery Tools
// by Mike Allton
Reading Time: 8 minutes Learn how virtual events can help define personas.
Virtual Events As Powerful Customer Discovery ToolsRead More

Steal This Virtual Event Plan For A Flawless Event
// by Mike Allton
Reading Time: 14 minutes Don’t leave your virtual event plan for the last minute. Start now!

Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
// by Mike Allton
Reading Time: 13 minutes Season 01 Episode 02 of the Virtual Event Strategist Podcast
Virtual Event Strategy: How To Narrow Focus To Achieve Broader GoalsRead More

Virtual Event Strategy: Your Why is Why You’re Unfocused
// by Mike Allton
Reading Time: 6 minutes Season 01 Episode 01 of the Virtual Event Strategist Podcast
Virtual Event Strategy: Your Why is Why You’re UnfocusedRead More

Introducing The Virtual Event Strategist Podcast by Mike Allton
// by Mike Allton
Reading Time: 4 minutes Learn what this podcast is about, and who it’s for!
Introducing The Virtual Event Strategist Podcast by Mike AlltonRead More

6 Powerful Virtual Event Ideas for SaaS Brands
// by Mike Allton
Reading Time: 8 minutes There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives.

10 Benefits of Virtual Events for SaaS Brands
// by Mike Allton
Reading Time: 16 minutes Understand all the benefits of virtual events, including leads, sales and more.

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75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses
How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.
75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan
This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

The Ultimate Guide to the Perfect LinkedIn Profile
Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.
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