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Always On Top Of Social

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The Social Media Hat

Always On Top Of Social

Founded by Mike Allton in 2011, The Social Media Hat is an award-winning resource for businesses around the world. Here you’ll find guides to plan successful virtual events, reviews of the best tools, and in-depth articles on social media strategies and tactics.

Latest Posts

Read my latest articles and guides below:

How Do You Determine Virtual Event ROI

How Do You Determine Virtual Event ROI

June 22, 2022//  by Mike Allton

Season 01 Episode 08 of the Virtual Event Strategist Podcast

How Do You Determine Virtual Event ROIRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Monetization, ROI, Virtual Event ROI

How To Plan A Virtual Event

How To Plan A Virtual Event Successfully

June 18, 2022//  by Mike Allton

Where to start with your virtual event plan so that you achieve your goals.

How To Plan A Virtual Event SuccessfullyRead More

Category: Virtual EventsTag: Podcast, Project Management, Virtual Event Plan, Virtual Event Planning, Virtual Event Strategy

How To Make Money With Virtual Events

How To Make Money With Virtual Events

June 15, 2022//  by Mike Allton

Season 01 Episode 07 of the Virtual Event Strategist Podcast

How To Make Money With Virtual EventsRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Monetization, Virtual Event Planning, Virtual Event Strategy

Stay Calm and Virtual Event Plan On

Stay Calm And Virtual Event Plan On

June 13, 2022//  by Mike Allton

Stay cool, calm, and collected during your virtual event no matter what.

Stay Calm And Virtual Event Plan OnRead More

Category: Virtual EventsTag: Virtual Event Plan, Virtual Event Planning, Virtual Event Strategy

How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

June 10, 2022//  by Tim Ferguson

From Processes & Tools, to Delivering ROI

How Influencer Marketing Managers Can Stay Efficient in a Competitive SpaceRead More

Category: Digital MarketingTag: Agorapulse, Influencer Marketing, ROI

Virtual Event Mental Health

Maintain Mental Health While Planning Virtual Events

June 8, 2022//  by Mike Allton

Season 01 Episode 06 of the Virtual Event Strategist Podcast

Maintain Mental Health While Planning Virtual EventsRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Mental Health, Virtual Event Backup Plan, Virtual Event Plan, Virtual Event Planning

Memorable Virtual Event

What Makes For A Memorable Virtual Event?

June 6, 2022//  by Mike Allton

21 Experts Share Their Most Memorable Virtual Events

What Makes For A Memorable Virtual Event?Read More

Category: Virtual EventsTag: Engagement, Roundup, Virtual Event Plan, Virtual Event Planning

Virtual Event Marketing

6 Ways To Market Your Virtual Event

June 3, 2022//  by Kyle Dulay

Try these tactics to achieve a Sold Out Summit.

6 Ways To Market Your Virtual EventRead More

Category: Virtual EventsTag: Virtual Event Marketing, Virtual Event Planning

Virtual Event Backup Plans

Always Have A Virtual Event Backup Plan

June 1, 2022//  by Mike Allton

Season 01 Episode 05 of the Virtual Event Strategist Podcast

Always Have A Virtual Event Backup PlanRead More

Category: Virtual Event Strategist Podcast, Virtual EventsTag: Podcast, Virtual Event Backup Plan, Virtual Event Plan, Virtual Event Planning

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Social Media Articles

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Virtual Event Statistics

Virtual Events

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Take Your Social Media To The Next Level

Grab these free resources and guides!

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for BusinessesRead More

How To Craft Your Marketing Plan

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.

How To Craft Your Marketing PlanRead More

The Ultimate Guide to the Perfect LinkedIn Profile

Because LinkedIn began as a platform for connecting employers with employees, essentially an online resume service, our LinkedIn profiles are far more complicated and advanced than the other social networks.

The Ultimate Guide to the Perfect LinkedIn ProfileRead More

Social Media Spring Cleaning

Give your social networks the spring cleaning they so richly deserve.

Social Media Spring CleaningRead More

Listen to Marketing Hyperdrive!

Listen to my latest podcast episodes:

20

April 24, 2022//  by Mike Allton

what else can your brand do with an event platform?

20Read More

Tag: Virtual Event Platform, Virtual Event Strategy

19

November 11, 2021//  by Mike Allton

bye hybrid virtual events

19Read More

Tag: Virtual Event, Virtual Event Planning, Virtual Event Speakers, Virtual Summit

Marketing Hyperdrive Episode 18

18

February 15, 2021//  by Mike Allton

this is totally unfair

18Read More

Tag: Business, Lean Startup, Marketing

Episode 17: this is (not) how you start a blog

17

February 7, 2021//  by Mike Allton

this is (not) how you start a blog

17Read More

Tag: Blogging, Content Marketing

16

January 31, 2021//  by Mike Allton

Why Is Instagram The Way It Is?

16Read More

Tag: Instagram, Social Pulse Summit

15

January 24, 2021//  by Mike Allton

Our box turtle view of social media.

15Read More

Tag: Clubhouse, Evolution, Social Media Marketing, Sociology, TikTok

14

January 17, 2021//  by Mike Allton

Should you take a stand on social media?

14Read More

Tag: cause, Martin Luther King Jr., politics

13

January 10, 2021//  by Mike Allton

Write your name in the stars

13Read More

Tag: Legacy

12

December 13, 2020//  by Mike Allton

How to find EXACTLY what you’re looking for on Twitter

12Read More

Tag: Search, Twitter

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Recent Posts

  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?
  • 6 Ways To Market Your Virtual Event

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