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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Auto Direct Messages – Bane or Blessing?

Most people seem to hate Twitter Auto Direct Messages, and not without good reason. But what if there was a better way? A way to auto dm new followers that’s actually beneficial?

Auto Direct Messages – Bane or Blessing?Read More

Top Tools for Efficient and Effective Content Marketing

Check out over 10 tools that can help you with every aspect of your content marketing, from blogging to social media and more.

Top Tools for Efficient and Effective Content MarketingRead More

The Best Social Media Management Tool for Smart Business Owners

Businesses today can’t afford to ignore all of the available social networks, which means you need a tool to help you keep on top of things. But which tool is best?

The Best Social Media Management Tool for Smart Business OwnersRead More

How to Set Up Multiple Twitter Accounts On Your Phone

If you want to add another Twitter account, or use multiple Twitter accounts on your iOS or Android phone, here’s how.

How to Set Up Multiple Twitter Accounts On Your PhoneRead More

Capturing Audience Sentiment – What Periscope Means To Social Media Marketing

Twitter’s new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

Capturing Audience Sentiment – What Periscope Means To Social Media MarketingRead More

The Ultimate Guide To Building Your Twitter Presence

Today, I’m going to share seven steps with you to help increase your Twitter engagement by 100% in a couple of months.

The Ultimate Guide To Building Your Twitter PresenceRead More

Why Followers, Not Follower Counts, Matter Most

There’s a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has zero followers is …

Why Followers, Not Follower Counts, Matter MostRead More

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social AdsRead More

Special Symbols for Social Media Updates

Have you ever noticed that some people have found special symbols, like a ☼, that they’re able to use in their social media posts to add emphasis? Now you can too.

Special Symbols for Social Media UpdatesRead More

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