• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Using User Profile & Social Data to Drive Deeper Digital Interactions

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.

You are here: Home / Social Media Articles / Using User Profile & Social Data to Drive Deeper Digital Interactions

June 18, 2014 //  by Mike Allton

Reading Time: 3 minutes

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information. This data is pulled from a user’s social profile and can be used to personalize efforts to ensure that brands are able to communicate with their users at a personal level.

So, the question is, “How do you get your hands on this valuable data?” You will be surprised to find that the data you are looking for is available right within the social media ecosystem where your target audience is interacting with friends, followers, and brands; users are building an online brand for themselves and by enhancing social you are able to get insight on that brand.

The only way of getting access to this valuable data is through social login. Implementing social login also helps you improve user experience, increase conversion rates, and to really understand your users.

The most evident benefit of social login is that users are able to login with their preferred social identity, such as Facebook, Twitter, and Google. This helps them escape the time consuming and often irritating process of user registration that leads to the creation of yet another username and password. This frictionless authentication process has the potential to prompt more users to login to your site, which will increase conversion rate. But, one of the most beneficial features for website owners is obtaining user data.

Social Login gives your business immediate permission based access to valuable social data that is available on user’s social profiles.

Social networks are privy to some rich demographic, intention, and interest data about their users and social login will help you get access to it. This is credible first party data and therefore can be trusted to give you true insights on your users.

When a user authenticates with their social profile they also give permission for their information to be shared with your website. This information includes interests, social connections, education, verified email address, etc. By knowing more about your visitors, you can create a more personalized  user experience that allows you to drive meaningful interactions with them.

Now What?

Alright, you’ve got your hands on all the social data you need. Now what? How are you going to make use of this data to facilitate profitable digital interactions? Let’s look at it from the perspective of ‘email marketing.’

According to the Lead Generation: Fuelling the Revenue Engine survey by Demand Metric, email marketing is at the very top of lead generation approaches, with 78% of respondents using emails to attract more leads. Also, a new report by Global Industry Analysts Inc. forecasts that the global market for email marketing will reach US$ 15.7 billion by 2017.

Social data helps you improve email relevancy by delivering targeted brand messages that generate better leads. It helps you adopt behavioral targeting to achieve email marketing success.

Personalization ensures that you are not only getting to the consumers’ inbox, but also making sure they are opening your emails and interacting with your brand. This is because you are able to use the right communication triggers.

This is just one example of social data; It plays a huge role in every aspect of the digital marketing funnel.

Getting access to the Right Data

A social login provider such as LoginRadius gives marketers/business owners the option of capturing 200+ data points and a hassle free implementation. Providers also deliver normalized data ensuring it’s in a single data format and consistent. Going with a social login provider helps you maximize the potential of the data you have at your disposal.

The Caveats to Use Social Login

So I think it is evident that social login is good for your business, by generating targeted leads and improving conversion, but, this is only possible if you adhere to certain best practices:

  • You must tailor content to meet user expectations with information gleaned from their social profile. You will
    need to have a back-end system in place that helps you make immediate use of all relevant data to optimize it the most efficiently.
  • Focus on offering the most relevant networks for social login, as well as give the users options. Some users may have a Google account, but not Facebook, etc. If your website is business based, maybe Linkedin is the best choice. It is best to understand your users and offer the social networks that are the most relevant to them.
  • Users are concerned about their personal information falling into the hands of the wrong people; you need to lay their doubts to rest. Telling them how you are going to use this information is always a good idea to create a trusted relationship.

Conclusion

Access to social data through social login helps you create an ‘extremely socialized web property’ that enhances user experience, increases conversion, and helps you understand your users. The outcomes are also driving deeper digital interactions and increasing the ‘social’ aspect of your brand.

Related

Category: Social Media ArticlesTag: Facebook, LinkedIn, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « Should You Plus Your Own Plus Posts?
Next Post: Brands That Have Scored With Their World Cup Marketing Strategy »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

What Is A Virtual Event

What is a Virtual Event?

August 29, 2021 //  by Mike Allton

The definition, benefits and disadvantages of a virtual event.

Virtual Event Strategy: Getting Started With Elephantine Events

Virtual Event Strategy: Getting Started With Elephantine Events

May 18, 2022 //  by Mike Allton

Season 01 Episode 03 of the Virtual Event Strategist Podcast

Virtual Event Strategy: How To Rally Resources To Help You

May 25, 2022 //  by Mike Allton

Season 01 Episode 04 of the Virtual Event Strategist Podcast

More Like This

  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On

Footer

Recent Posts

  • What Else Can You Do With A Virtual Event Platform?
  • How to Maintain Audience Engagement after a Successful Virtual Event
  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved