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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Klout

Gaining Klout: How Your Social Media Score Can Help Build Your Business

Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.

Gaining Klout: How Your Social Media Score Can Help Build Your BusinessRead More

Did your Klout score go up recently? Thank Instagram and Bing.

I keep an eye on my Klout score and watch for major shifts in score, one way or the other. They can sometimes indicate that I’m neglecting a network, or perhaps some of my recent activity is being better received. I recently noticed a 4 point uptick in my score and that is definitely out …

Did your Klout score go up recently? Thank Instagram and Bing.Read More

Klout Brings Influence Measurement to Businesses

In an official blog post, Klout has announced that it is open for business(es). According to the announcement, “Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges …

Klout Brings Influence Measurement to BusinessesRead More

An Insight Into TrustCloud verses Klout to Measure ROI

Klout (http://www.klout.com) gives people an opportunity to see a full list of their social network interactions—when other people engaged with their written or image content. We can see the results of how each interaction impacts our Klout Score. I have found this very useful to realize the impact of my daily/weekly activates with Social Media and …

An Insight Into TrustCloud verses Klout to Measure ROIRead More

Klout Scores Now Include Facebook Pages

Klout, the Social Media Measurement score and website, now factors Facebook Pages into each users score. Mashable reported that, “The new feature allows you to connect your brand or organization’s page to your Klout account and then have activity for that page help grow your Klout score.” For many Klout users, this addition has been …

Klout Scores Now Include Facebook PagesRead More

LinkedIn Takes a Page from Klout

If you have a Klout account, you know that each day you are given a set number of K’s which you can use to indicate topics other users are influential in. The giving and receiving of K’s is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, …

LinkedIn Takes a Page from KloutRead More

Klout for iPhone gets an update.

Klout released version 1.7 of their iOS mobile app today. This minor update allows users to edit their Klout bio, topics and influencers directly from the app.  If you weren’t already using the Klout for iPhone app, you should, as it was already a great tool for monitoring your current Klout Score, as well as …

Klout for iPhone gets an update.Read More

The Inside Scoop on Klout Score

Klout, the online measurement of your social influence, attempts to analyze and aggregate activity from your social networks to determine how much influence you actually have in social media, and provide you with a Klout Score that may fluctuate daily. How accurate Klout is can be debated, but business owners and people who wish to …

The Inside Scoop on Klout ScoreRead More

Klout Revises Metrics

Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user’s social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user’s score, leaving one to wonder whether or not the score is, or was, accurate at all.

This time, however, things are a little different.

Klout Revises MetricsRead More

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