• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

Did your Klout score go up recently? Thank Instagram and Bing.

You are here: Home / Social Media Articles / Did your Klout score go up recently? Thank Instagram and Bing.

March 28, 2013 //  by Mike Allton

Reading Time: 2 minutes

I keep an eye on my Klout score and watch for major shifts in score, one way or the other. They can sometimes indicate that I’m neglecting a network, or perhaps some of my recent activity is being better received. I recently noticed a 4 point uptick in my score and that is definitely out of the ordinary. I didn’t see any major changes though in my online activity, nor did I find any evidence or announcements from Klout on algorithm changes, so the new score was a mystery. Until today.

Klout announced in an official blog post that Instagram activity is now impacting your Klout Score. You may have already connected your Instagram account, and the changes are being rolled out gradually so some, like me, may have already noticed a change.

The Klout algorithm attempts to measure and calculate your online influence based on your activity on key social platforms and the reactions your activity garners. At a basic level, the idea is that the more likes and shares and other social signals your posts generate, the greater influence you wield. 

The latest change works to incorporate all of your Instagram activity into this score, so if you have been active on Instagram – making connections, posting images, and getting lots of comments and favorites – you probably noticed an uptick in your score like I did. You will also now see your most popular Instagram images in your Klout Moments dashboard.

Bing Integration

Another potentially huge announcement is that Bing and Klout are continuing to expand their integration. Klout is measuring Bing search results and those results will eventually become part of your Klout Score. More importantly, your Klout Score is now worked into Bing results.

Klout and Bing Integration

It’s been noted recently that some Bing search results are starting to include what looked like author images much like Google’s Authorship. It has been demonstrated that within Google search results, items that include the author’s name and picture stand out and are more likely to be clicked. It has been suggested that Bing may be bringing similar functionality to their search results, perhaps drawing on Facebook profiles and data.

Display of a Klout Score is an obvious attempt to personalize results and provide authority. Does it work for you? Are you more likely to read an article from someone with a high Klout score?

Related

Category: Social Media ArticlesTag: Bing, Instagram, Klout

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

34,720 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « How to increase sales up to 29% using CRM and Social Media [INFOGRAPH]
Next Post: Secret Tips to Using Google+ Circles »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

The Science Behind The Effectiveness Of Word Of Mouth

March 29, 2023 //  by Mike Allton

Tips for B2B Influencers on how to harness the power of word of mouth.

How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar

March 27, 2023 //  by Mike Allton

Partnership Unpacked, Episode 14, with Norman Farrar

Influencer Marketing in 2023

How To Be An Amazon Influencer

March 26, 2023 //  by Mike Allton

Learn how to be a successful Amazon Influencer in 4 steps.

More Like This

  • 6 Tips for Partnering With Many Content Creators at Once
  • How To Develop Profitable Relationships With Big Brands w/ George Thomas
  • Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Footer

Recent Posts

  • The Science Behind The Effectiveness Of Word Of Mouth
  • How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar
  • How To Be An Amazon Influencer
  • 6 Tips for Partnering With Many Content Creators at Once
  • How To Develop Profitable Relationships With Big Brands w/ George Thomas
  • Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister
  • How to Craft a Sponsorship Pitch No Brand Will Ignore w/ Justin Moore
  • How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat ยท All Rights Reserved