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Did your Klout score go up recently? Thank Instagram and Bing.

You are here: Home / Social Media Articles / Did your Klout score go up recently? Thank Instagram and Bing.

March 28, 2013 //  by Mike Allton

Reading Time: 2 minutes

I keep an eye on my Klout score and watch for major shifts in score, one way or the other. They can sometimes indicate that I’m neglecting a network, or perhaps some of my recent activity is being better received. I recently noticed a 4 point uptick in my score and that is definitely out of the ordinary. I didn’t see any major changes though in my online activity, nor did I find any evidence or announcements from Klout on algorithm changes, so the new score was a mystery. Until today.

Klout announced in an official blog post that Instagram activity is now impacting your Klout Score. You may have already connected your Instagram account, and the changes are being rolled out gradually so some, like me, may have already noticed a change.

The Klout algorithm attempts to measure and calculate your online influence based on your activity on key social platforms and the reactions your activity garners. At a basic level, the idea is that the more likes and shares and other social signals your posts generate, the greater influence you wield. 

The latest change works to incorporate all of your Instagram activity into this score, so if you have been active on Instagram – making connections, posting images, and getting lots of comments and favorites – you probably noticed an uptick in your score like I did. You will also now see your most popular Instagram images in your Klout Moments dashboard.

Bing Integration

Another potentially huge announcement is that Bing and Klout are continuing to expand their integration. Klout is measuring Bing search results and those results will eventually become part of your Klout Score. More importantly, your Klout Score is now worked into Bing results.

Klout and Bing Integration

It’s been noted recently that some Bing search results are starting to include what looked like author images much like Google’s Authorship. It has been demonstrated that within Google search results, items that include the author’s name and picture stand out and are more likely to be clicked. It has been suggested that Bing may be bringing similar functionality to their search results, perhaps drawing on Facebook profiles and data.

Display of a Klout Score is an obvious attempt to personalize results and provide authority. Does it work for you? Are you more likely to read an article from someone with a high Klout score?

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Category: Social Media ArticlesTag: Bing, Instagram, Klout

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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