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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Social Media Articles

Articles and Guides covering all aspects of Social Networks and Social Media Marketing.

Repurpose Blog for Social Media Posts

11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts

Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide.

11 Techniques to Repurpose Long-Form Blog Content into a Month of Social PostsRead More

ecommerce product videos production

10 Best Examples of Ecommerce Product Videos

In this article, we take a look at some of the best examples of ecommerce product videos and explain why they’re so successful.

10 Best Examples of Ecommerce Product VideosRead More

7 Ways Social Listening Can Improve Your Marketing

7 Ways Social Media Listening Tools Can Improve Your Content Marketing

Dive in to learn how experts use social listening to improve their marketing campaigns.

7 Ways Social Media Listening Tools Can Improve Your Content MarketingRead More

Marketing Automation

Automating Your Social Media? Beware of These Common Pitfalls.

It’s possible you’re utilizing too much marketing automation, and jeopardizing your business.

Automating Your Social Media? Beware of These Common Pitfalls.Read More

Organic Reach Makes Us Feel Alone

Struggling to Reach Your Audience Organically? You’re Not Alone.

5 Traits of Successful Creators You Can Emulate Today

Struggling to Reach Your Audience Organically? You’re Not Alone.Read More

Bear Chasing Vanity Metrics

Chasing Vanity Metrics And Seeing No Results For Your Business?

The Problem With Vanity Metrics, And What To Measure Instead

Chasing Vanity Metrics And Seeing No Results For Your Business?Read More

Should You Be Worried About A TikTok Ban

Should you be worried about TikTok’s future? In short, yes. Here’s why.

US Congress Moves To Ban TikTok

Should you be worried about TikTok’s future? In short, yes. Here’s why.Read More

Use Themes In Your Social Media Marketing

Marketing Minutes with Mike

Use Themes In Your Social Media MarketingRead More

Ignore Algorithms Focus On Marketing Strategy

Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead

Two Main Reasons To Focus On Marketing Strategy

Why You Should Ignore the Algorithms and Focus on Marketing Strategy InsteadRead More

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