Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
I keep an eye on my Klout score and watch for major shifts in score, one way or the other. They can sometimes indicate that I'm neglecting a network, or perhaps some of my recent activity is being better received. I recently noticed a 4 point uptick in my score and that is definitely out of the ordinary. I didn't see any major changes though in my online activity, nor did I find any evidence or announcements from Klout on algorithm changes, so the new score was a mystery. Until today.
In an official blog post, Klout has announced that it is open for business(es). According to the announcement, "Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts.
If you have a Klout account, you know that each day you are given a set number of K's which you can use to indicate topics other users are influential in. The giving and receiving of K's is an activity that generates a lot of user activity and keeps Klout users coming back daily. Now, LinkedIn is doing something along the same lines.
Klout released version 1.7 of their iOS mobile app today. This minor update allows users to edit their Klout bio, topics and influencers directly from the app.
Klout, the online measurement of your social influence, attempts to analyze and aggregate activity from your social networks to determine how much influence you actually have in social media, and provide you with a Klout Score that may fluctuate daily. How accurate Klout is can be debated, but business owners and people who wish to be influential online can no longer disregard metrics like Klout Score.
Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user's social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user's score, leaving one to wonder whether or not the score is, or was, accurate at all.
This time, however, things are a little different.
The social networks Klout, Foursquare and Yelp all released minor updates to their mobile apps.
Klout for iPhone
This update includes:
JOIN THE SOCIAL MEDIA HAT COMMUNITY
Love to read and learn? Join the thousands of bloggers, businesses and marketers who have benefited from Mike's lengthy posts. ;) Have the latest articles and resources emailed to you, plus exclusive content and insider tips!