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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Instagram

Articles and guides to help you with Instagram.

Choosing a platform for Influencer Marketing

LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?

Make sure you select the best platform for your brand.

LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?Read More

B2B Instagram Influencer Guide

How to Become a B2B Instagram Influencer

Why being a B2B Influencer on Instagram is a good idea, and how to start!

How to Become a B2B Instagram InfluencerRead More

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Mike Allton’s Quick Start Guide To Becoming A Brand InfluencerRead More

The Challenge of Depression for Social Media Professionals

Ideas on how to help you help your friends to help you.

The Challenge of Depression for Social Media ProfessionalsRead More

Instagram Trust Score: What It Is and How to Improve It

Every action you take on Instagram affects your Instagram Trust Score. Which actions hurt your score and which actions improve it?

Instagram Trust Score: What It Is and How to Improve ItRead More

How to Gain Visibility on Your Instagram Videos

We’ve got the inside scoop on how to use Instagram’s video features to make your page pop.

How to Gain Visibility on Your Instagram VideosRead More

A Retailer’s Guide to Advertising on Instagram

Five things retailers need to do in order to reap the benefits of social media advertising.

A Retailer’s Guide to Advertising on InstagramRead More

Social Media Like Counts Going Away

The End Of Social Media Like Counts

Most social networks have already stopped sharing like counts, and the rest will soon follow.

The End Of Social Media Like CountsRead More

How to Increase the ROI of Your Video Content

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

How to Increase the ROI of Your Video ContentRead More

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