Google Authorship

Is Ranking First on Google All That Matters?

Is Ranking First on Google All That Matters?

Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.

But is ranking first on Google all that matters?

Google Authorship - are we there yet?

Google Authorship - are we there yet?

Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb:

“Well, we don’t use Authorship for ranking.”

Hold your horses and don’t jump to conclusions because this gets interesting.

It all went down in a Google hangout which you can watch yourself here:

http://www.youtube.com/watch?v=R5Jc2twXZlw

How to make Google+ your favorite Social Network

How to make Google+ your favorite Social Network

If you aren't yet using Google+, or aren't logging in regularly, the social network may seem a bit intimidating. It's different from Facebook in a lot of ways, and there are a number of features and nuances that may not be obvious how to use or what you're supposed to do. These are perfectly understandable stumbling blocks to using and getting value out of Google+. The thing is, particularly if you're in business, Google+ is rapidly developing as the premiere network!

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