Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.
Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.
But is ranking first on Google all that matters?
Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb:
“Well, we don’t use Authorship for ranking.”
Hold your horses and don’t jump to conclusions because this gets interesting.
It all went down in a Google hangout which you can watch yourself here:
Google+ has added two really interesting developments today: Embedded Posts and Author Attribution. The announcement comes via the Google+ Developers Blog, the enhancements are designed to help authors get the credit for their work that they deserve, as well as expand their audience on Google and across the web.
The following is the text of my presentation for local businesses,
The Power of the +Plus.
We live in an age of verification, per Eric Schmidt, CEO of Google:
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
If you don't put yourself up on the block for inspection, someone else will climb up there. The territory you want to claim will claimed by someone else, potentially a competitor.
If you aren't yet using Google+, or aren't logging in regularly, the social network may seem a bit intimidating. It's different from Facebook in a lot of ways, and there are a number of features and nuances that may not be obvious how to use or what you're supposed to do. These are perfectly understandable stumbling blocks to using and getting value out of Google+. The thing is, particularly if you're in business, Google+ is rapidly developing as the premiere network!
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