• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

Klout Revises Metrics

Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user’s social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user’s score, leaving one to wonder whether or not the score is, or was, accurate at all.

This time, however, things are a little different.

You are here: Home / Social Media Articles / Klout Revises Metrics

August 15, 2012 //  by Mike Allton

Reading Time: 2 minutes

Klout, the Social Measurement service, has revised their algorithms again. In the past, this has resulting in widespread confusion and often disdain for the service. Klout purports to analyze a user’s social activity and correlate that into a score that can then be compared with other Klout users. Changes to the algorthm have previously resulting in huge changes in a user’s score, leaving one to wonder whether or not the score is, or was, accurate at all.

This time, however, things are a little different.

In the Klout Blog post from Aug. 14th they state:

Today, we’re introducing some of the most significant product updates in Klout’s history. With these updates, we’ve concentrated on helping everyone to gain a clearer, more accurate understanding of how they influence other people through the ideas they share.

Here’s what we’re announcing today:

Increased accuracy with an updated Klout Score that now includes significantly broader data sets and signals, including our first steps towards including real-world influence. We now include many more actions from Facebook, Twitter, Google+ and more, and for the first time incorporate Wikipedia as a signal. We’ve published more information about what goes into the Score here.

More transparency with a brand new feature called “moments” that showcases your most influential social media activity—the times when your ideas most impacted and touched the people in your world.

New, elegant site design that emphasizes your best content from across your connected networks.

The bottom line is that the new Klout Score attempts to incorporate real-world data like your business title and influence into the equation. For instance, previously, Justin Bieber had a slightly higher Klout Score than President Obama. However, now that Obama’s position and real-world influence are taken into consideration, he’s jumped ahead of Bieber in Score.

Have you ever looked at your own Klout Score? Did it go up or down with this update?

Related

Category: Social Media ArticlesTag: Bing, Klout

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

Join The Community!

35,000 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Google+ App Update, Pushes Chrome Usage
Next Post: Instragram 3.0 Brings Maps and a New Design »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

How To Recruit High-performing Affiliates w/ Farzad Rashidi

How To Recruit High-performing Affiliates w/ Farzad Rashidi

February 6, 2023 //  by Mike Allton

Partnership Unpacked, Episode 7, with Farzad Rashidi

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

February 4, 2023 //  by Mike Allton

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Goldie Chan Partnership Unpacked - Landscape graphic - 1920x1080

B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

February 3, 2023 //  by Mike Allton

Partnership Unpacked, Episode 6, with Goldie Chan

More Like This

  • Rules And Regulations Every B2B Influencer Needs To Know
  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing

Footer

Recent Posts

  • How To Recruit High-performing Affiliates w/ Farzad Rashidi
  • Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
  • B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
  • Rules And Regulations Every B2B Influencer Needs To Know
  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved