• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Gaining Klout: How Your Social Media Score Can Help Build Your Business

Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.

You are here: Home / Social Media Articles / Gaining Klout: How Your Social Media Score Can Help Build Your Business

January 7, 2014 //  by Mike Allton

Reading Time: 3 minutes

Since its founding in 2009, Klout has become a powerful social media tool for a variety of global businesses. Companies like Motorola, Sony, Red Bull and Disney are using Klout as a means of quantifying social media performance, not only for their own brand, but for competitors as well. There is an abundance of social outlets where businesses and individuals can build an audience, engage with others and contribute meaningfully to online communities — so many, in fact, that it’s often difficult to ascertain the degree of influence you might have on the online world.

That’s where Klout comes in. By connecting social media accounts to this social scorekeeper, Klout is able to track your social activity and the degree to which you engage with others, as Mashable reports. The website then uses algorithms to generate a score that represents your cumulative social influence on a 100-point scale. Since its founding in 2009, Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service:

Klout offers a standard of comparison across brands and companies

Brands are constantly comparing their own strategies and successes to what’s going on with other companies. In that sense, Klout creates a simple interface for analyzing other businesses and assessing their relative value, as MediaBistro.com explains. Because every social profile is evaluated on the same 100-point scale, it’s easy to see how you measure up to other companies. As businesses work to increase brand awareness and loyalty, they can also compare their progress to what’s going on with other major competitors.

Network-specific values are easily identified

When you log on to Klout, one of the first things you will see is a graphical breakdown of the various social profiles contributing to your overall score. Social profiles will be weighted in value based on the amount of your activity on each network, as well as the amount of engagement you experience through each network. The graph is both simple and revealing, illustrating where your brand is currently finding the greatest value in the social sphere. With this information, you can figure out which efforts are producing the greatest returns, as well as which networks might be under-utilized in your current strategy, according to BusinessesGrow.com.

Users can see which content and strategies are proving most effective

Companies use social media to build their brands, but they’re also using these platforms to promote their own content — both as a brand-building strategy and as one that increases the value and traffic of their website. There are plenty of moving parts on a website that can affect its overall performance. Because of this, businesses should always be keen on improving their online properties through increased uptimes, optimization for mobile devices and top-notch security for transactions.

Klout can’t help you identify these areas of need on your website, but it can be instrumental in revealing how content and pages are going over with consumers. In terms of both the type of content, as well the angle or style applied, Klout can help businesses uncover trends that affect user engagement. For example, a content marketing company like iAcquire could benefit by tracking Google Plus traffic, posts and followers, and use their Klout score to tailor their social media interactions. By picking up on consumer preferences and tailoring content accordingly, businesses can increase engagement and build web traffic — not to mention their Klout score.

With Klout, you can strengthen your relationship with highly influential users

While your own score is very important and directly affected by your actions, one of the most valuable features of Klout is the scores applied to other users. Before joining Klout and tracking their scores, most businesses and individuals have at least a vague sense of their social performance. But discerning the same qualities in other users isn’t as easy. When you use Klout, you can easily see the influence score of other users within your various networks. This is particularly valuable when engaging other users, since one of the best ways to increase your online prominence is to engage with other highly influential users. Identify top influencers within your market and start a dialogue with them to slowly establish yourself as another Klout brand of note.

Related

Category: Social Media ArticlesTag: Influencer Marketing, Klout

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « Blogging for Business: What’s Important in 2014
Next Post: The Effective Use of Research in Creating Marketing Infographics »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Memorable Virtual Event

What Makes For A Memorable Virtual Event?

June 6, 2022 //  by Mike Allton

21 Experts Share Their Most Memorable Virtual Events

How To Create Highly Engaging And Memorable Virtual Events

January 30, 2022 //  by Mike Allton

Create space for networking opportunities called Magical Moments.

What Is A Virtual Event

What is a Virtual Event?

August 29, 2021 //  by Mike Allton

The definition, benefits and disadvantages of a virtual event.

More Like This

  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On

Footer

Recent Posts

  • What is WCAG, and Why is it Important?
  • What Else Can You Do With A Virtual Event Platform?
  • How to Maintain Audience Engagement after a Successful Virtual Event
  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved