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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Welcome to The Social Media Hat!

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The purpose of The Social Media Hat is to help small business owners who already wear one too many hats. If you’re like most small business owners, you’re in charge of your daily business operations, as well as accounting, human resources, legal, maintenance, IT, customer service, sales and even sometime therapist. One top of all that, you’re expected to know how to market and promote your business. Oh yeah, and keep up with the daily changes in Internet Marketing so that you’re not burning through hard-earned money on marketing campaigns that don’t get you any results.

That’s all about to change for you.

With The Social Media Hat, you now have a single resource for marketing information. You can register for our free email and get regular updates on what’s happening in the Social Media and Search Engine industries and how those changes impact small businesses like yours. You can read through some of our articles to teach yourself how to get started on Twitter or how to better utilize your website’s blog. Or, if you’re really interested in getting some help, we’re here to take some of the work off your hands and really jump-start your business online.

Throughout the week, we promise to add interesting and valuable news stories, articles and blog posts that cover what’s going on in Social Media, Blogging, Search Engine Optimization, Marketing, Mobile Apps and General Technology. These updates will be designed to be clear and concise so that you can quickly review them and digest the information. Post comments with any questions you may have and we’ll happily answer them.

You can follow us on Twitter, Facebook, LinkedIn and Google+ where we’ll regularly share our new content, as well as news and articles we find from other great contributors that we know you’re going to appreciate.

Please let us know in the comments below how we can help you. What topics are you interested in reading about? What have you struggled with the most when it comes to marketing your business online? What successes have you had that you’re proud of? We’re looking forward to hearing form you and working with you to make your business even more of a success. Thanks for visiting!

~ Mike Allton, Editor
September, 2012 

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Category: Social Media Articles

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

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