SEO

News and articles on Search Engine Optimization for business websites.

Is Ranking First on Google All That Matters?

Is Ranking First on Google All That Matters?

Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.

But is ranking first on Google all that matters?

Google Authorship - are we there yet?

Google Authorship - are we there yet?

Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb:

“Well, we don’t use Authorship for ranking.”

Hold your horses and don’t jump to conclusions because this gets interesting.

It all went down in a Google hangout which you can watch yourself here:

How to Google-proof Your Website in Six Steps

How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

Why do I see t.co as a referral source in Google Analytics?

Why do I see t.co as a referral source in Google Analytics?

As we continue to explore Google Analytics, one of the key areas of attention is Referring Sites. These are the sites that sent traffic to you. This is a critical statistic for understanding where your visitors are coming from so that you can gauge the effectiveness of your advertising and social media campaigns.

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