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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Email Marketing

How not to use LinkedIn: Cold Calling and Emailing

LinkedIn has said time and time again that its desire is for its members to only connect with other members with whom they have had previous interaction, either through a shared work experience, school, or as a vendor. Members who don’t yet know each other are encouraged to connect only after having been introduced or …

How not to use LinkedIn: Cold Calling and EmailingRead More

LinkedIn Congratulatory Email – Brilliant or Brainless?

You may have received or read about the emails that LinkedIn is sending out. To “celebrate” reaching 200 million members, LinkedIn has sent a series of emails out to select members, congratulating them on an achievement and thanking them for helping to build LinkedIn to what it is today. This morning, I received mine, with …

LinkedIn Congratulatory Email – Brilliant or Brainless?Read More

How to Understand Your Facebook Page Update Email

Business owners who manage one or more Facebook Pages have a tremendous asset that they may be ignoring: their weekly Facebook Page Update email. Each week, Facebook automatically sends you an email that summarizes your Facebook Page activity for the previous week. A successful social media presence and strategy requires far more metrics and insight …

How to Understand Your Facebook Page Update EmailRead More

Creating a Rich Email Signature

Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It’s a little complicated as you will need to create an HTML webpage as part of the process, but I’ll outline the basics for you here. Take …

Creating a Rich Email SignatureRead More

Why Your Email Address is So Important

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name! If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website …

Why Your Email Address is So ImportantRead More

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