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Twelve years of marketing, tested in public, one post at a time.

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Email Marketing

How To Grow Your Email List

What if I told you that you could improve your subscriber rate by 300% in 4 steps? Here’s how I did it.

How To Grow Your Email ListRead More

You Can Grow Your Email List Using LinkedIn, But Not This Way!

LinkedIn offers an incredibly easy way to move your LinkedIn Connections into your email client, or even an email marketing software like MailChimp. But should you? What are the alternatives?

You Can Grow Your Email List Using LinkedIn, But Not This Way!Read More

Top Tools for Efficient and Effective Content Marketing

Check out over 10 tools that can help you with every aspect of your content marketing, from blogging to social media and more.

Top Tools for Efficient and Effective Content MarketingRead More

How to Create Your Own Ebook Using Google Slides

Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.

How to Create Your Own Ebook Using Google SlidesRead More

How To Create A Stronger Email Marketing Presence

Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who’s been there.

How To Create A Stronger Email Marketing PresenceRead More

How to Tame the Email Beast Using Gmail

For many small businesses and entrepreneurs, email is at once a blessing and a curse. It’s a great way to communicate with clients and keep a record of conversations, but there are challenges. Traditional email clients — the program you would use to check email — installed on your computer and made checking email remotely …

How to Tame the Email Beast Using GmailRead More

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, …

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]Read More

The gloves are off, Email VS Mobile

The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining …

The gloves are off, Email VS MobileRead More

How to Integrate Your MailChimp Email Campaigns with HootSuite

The basic tenets of inbound marketing are that you will create content on your website, share it to social networks to drive traffic, and then collect email addresses of interested visitors to be used for email marketing. You can then regularly reach out to your followers and subscribers and create opportunities for both engagement and …

How to Integrate Your MailChimp Email Campaigns with HootSuiteRead More

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