Twelve years of marketing, tested in public, one post at a time.
If you have a big list of email subscribers with varied interests, personas and behavior, you need to send them separate emails that are most relevant to them and for this, you need to study your email list thoroughly, divide them into proper segments, and craft and send emails accordingly.
7 Ways of Email List Segmentation Every Email Marketer Must ImplementRead More
In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness. Learn more:
7 Inspiring Minimalistic Email Designs to Spice Up Your Email CampaignRead More
This article will break down five high-impact strategies you can implement to influence your visitor’s buying behavior and improve the chance of a purchase.
5 Strategies to Frame Your Buyer’s Website ExperienceRead More
Switching from Double to Single Opt-In by default may not sound like a big deal, but some people will have broken workflows and unhappy subscribers!
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.
3 Things to Upgrade About Your Website to #KeepBuildingBrilliantRead More
This article will explain to you exactly why using cheap, ill-gotten images are the bane of your online existence. And if you stick around ’til the end, I’ll even share what to do instead.
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn’t been affordable.
The Missing Link to Measuring Content Marketing SuccessRead More
In marketing, as in life, when something seems like it’s too good to be true, it probably is. Learn to recognize the shortcuts that are too good to be true.
Smart marketers and business owners understand that marketing needs to happen whether you have time for it or not. That’s where automation comes in.
