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Why Your Email Address is So Important

You are here: Home / Digital Marketing / Why Your Email Address is So Important

December 17, 2012 //  by Mike Allton

Reading Time: 2 minutes

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!

If you own a domain and web hosting, you should have the ability to create professional email addresses for yourself. If your website is hosted with The Social Media Hat for instance, you can have as many email addresses, forwarding accounts and auto responders as you want.

Then, each time you send an email or share your address with someone, it should include your domain name.

Using an email address from your website also reinforces the impression that you are serious about your business. Owning a domain name and a website gives your business a more professional image. Your customers today expect that you will have a website where they can find out more about you, and an email address that they can use to communicate with you.

Perhaps more importantly, a professional email address will help foster a sense of trust in you and your business. 

When communicating with your site’s email address, be sure to set up a professional signature. Your “signature” is a bit of text that your email software will automatically add to the end of all outgoing messages. It should include your name, business name, business address and phone, and of course a link to your business website. It might also include a disclaimer if your business communications are to be kept confidential, or perhaps include other information like social media links or a link directly to your blog or other specific pages. The point is to make it as easy as possible for customers and potential customers to be able to find and use your contact information. (See How to Create Your Business Email Signature for more information.)

Are you currently using a professional email address, or a free one provided by someone else?

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Category: Digital MarketingTag: Email Marketing

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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