• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Social Media Planner
  • About
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Social Media Planner
  • About
  • Search

How Your Social Media Obsession Can Become A Career [INFOGRAPH]

You are here: Home / Social Media Articles / How Your Social Media Obsession Can Become A Career [INFOGRAPH]

June 7, 2013 //  by Mike Allton

Reading Time: 2 minutes

The folks over at the University of Florida’s Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers, and how businesses are able to turn a profit using social media, and therefore pay their new social media marketer!

For instance, the infograph points out that, according to their research, 77% of B2C companies and 43% of B2B companies have acquired customers from Facebook. <tweet this stat> And it mentions that 34% of marketers have generated leads using Twitter.

It should be noted that on any infograph like this, where usage and adoption levels are rising by the minute, the actual numbers were probably innacurate as soon as it was published, but they should give you a great approximation. More and more people are using social media, and more and more businesses are finding ways to utilize social media to connect with customers and generate actual revenue.

One of the most telling stats included was this: 85% of all businesses with a dedicated social media platform reported an increase in their market exposure. <tweet this stat>

What U of F does a great job of pointing out is that it’s not enough to just be there. Businesses need to have an understanding of these social networks, and that’s where an educated and dedicated social media marketer fits in. What is the best way to format a tweet? When is the best time to post it? What is your target demographic, and how does that match up with the major networks? The infograph teases some of those answers for you, in order to suggest that there’s a lot more to learn than you might imagine.

Finally, the graphic demonstrates how poorly some companies are making use of the resources and information social media can offer. For instance, because so many companies are failing to pay attention to social media (known as social listening), they’re actually experiencing a 15% increase in churn rate. Their customers are talking, and because they’re not listening, their customers are leaving. Are you listening to your customers? Do you need help with social media right now? Check out the infograph:

How Your Social Media Obsession Can Become A Career

Out of all these stats and figures, what stood out to you? Did you know that 80% of Pinterest users were women, or that over half of customers tweets to companies are being ignored? Let me know what you think in the comments below.

Infograph by University of Florida’s Online MSM

Related

Category: Social Media ArticlesTag: Facebook, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « Is your brand listening on Google Plus? It should be!
Next Post: Feedly wishes Google Reader a Happy Retirement »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event ROI

What Is The ROI of Virtual Events?

March 31, 2022 //  by Mike Allton

Reading Time: 6 minutes Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI?

Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals

May 11, 2022 //  by Mike Allton

Reading Time: 13 minutes Season 01 Episode 02 of the Virtual Event Strategist Podcast

What Is A Virtual Event

What is a Virtual Event?

August 29, 2021 //  by Mike Allton

Reading Time: 5 minutes The definition, benefits and disadvantages of a virtual event.

More Like This

  • Steal This Virtual Event Plan For A Flawless Event
  • Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
  • Virtual Event Strategy: Your Why is Why You’re Unfocused

Footer

Recent Posts

  • Virtual Event Planner Options You Need To Consider Today
  • Virtual Event Strategy: Getting Started With Elephantine Events
  • Virtual Events As Powerful Customer Discovery Tools
  • Steal This Virtual Event Plan For A Flawless Event
  • Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals
  • Virtual Event Strategy: Your Why is Why You’re Unfocused
  • Introducing The Virtual Event Strategist Podcast by Mike Allton
  • 6 Powerful Virtual Event Ideas for SaaS Brands

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Subscribe
  • About The Social Media Hat
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved