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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Facebook

Articles and guides to help you with Facebook.

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Mike Allton’s Quick Start Guide To Becoming A Brand InfluencerRead More

The Challenge of Depression for Social Media Professionals

Ideas on how to help you help your friends to help you.

The Challenge of Depression for Social Media ProfessionalsRead More

We Whisper Too Quietly on Social Media

There’s a reason why Star Trek, particularly today, remains relevant.

We Whisper Too Quietly on Social MediaRead More

How To Broadcast Facebook Live Video to Profiles, Pages, Groups

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group.

How To Broadcast Facebook Live Video to Profiles, Pages, GroupsRead More

Social Media Like Counts Going Away

The End Of Social Media Like Counts

Most social networks have already stopped sharing like counts, and the rest will soon follow.

The End Of Social Media Like CountsRead More

Social Media Marketing Wisdom from a Galaxy Far, Far Away

Whether you’re a fan of Star Wars or not, you’ll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don’t rely on luck, set goals and have faith in yourself.

Social Media Marketing Wisdom from a Galaxy Far, Far AwayRead More

How to Increase the ROI of Your Video Content

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

How to Increase the ROI of Your Video ContentRead More

Building a Personal Brand that Shines

What is a Personal Brand, and how do you grow it in a positive way?

Building a Personal Brand that ShinesRead More

Facebook Improves Group Membership Functionality

Facebook has added two wonderful improvements to Facebook Group membership today.

Facebook Improves Group Membership FunctionalityRead More

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