Twelve years of marketing, tested in public, one post at a time.
We live in a world where information and content is king. Personally, I am an information addict – I want to always be up to date on my favorite topics. With billions of people using the Internet, along with millions of blog posts, pictures, articles and other content being published daily, have you ever actually …
Want To Manage Your Online Reputation? These 5 Tools Can HelpRead More
For more up to date statistics, check out Social Media Active Users By Network. I am often aproached by business and website owners and asked whether or not they should even consider a social media marketing campaign. They often think that social media doesn’t apply to their business or industry. One of most compelling motivators …
Twitter for iPad got an all new app today. According to the update, there are new profiles with header photos, photo streams on profiles and events, along with other improvements, polishes and fixes. This reflects corresponding changes to Twitter in general allowing users to do more with images. At the same time, Twitter has also …
One of the techniques that many businesses will use to market content is to “curate” it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It’s sometimes easier than writing entire articles on your own since you simply need …
Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social …
Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline …
Getting Started in Social Media Series, Part One: TwitterRead More
It started with LinkedIn. Instagram was next. This week’s victim is Tumblr. In a not-too-surprising development, it was discovered that Tumblr users can no longer see their Twitter connections within Tumblr for the purpose of connecting to them within Tumblr. TechCrunch.com reported the story and receiving the following statement from a Tumblr representative via email: …
Businesses should use a Social Media Message Calendar to ensure that their online message and branding remain consistent, scheduled and present on all platforms.
The past few years have seen a remarkable growth in the number of online websites and services used for sharing and communicating information about ourselves. For most small business owners, it’s been a very overwhelming period, with many simply refusing to acknowledge that mediums like Facebook and Twitter are not going away, and may actually …
