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Social is more than just right now.

You are here: Home / Social Media Articles / Social is more than just right now.

September 6, 2012 //  by Mike Allton

Reading Time: 2 minutes

Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social history and if so what should we do about it?

From a business perspective, there is one overriding issue why the past matters – compliance. There are various industry specific rules, and wider Government rules wherever you work, that require businesses to have a record of any public pronouncements. Social Media is just that – a public pronouncement – so we should all keep records of everything we say.  But is there more to our history than just a compliance issue?

I believe there is. I use a tool called SocialSafe (www.socialsafe.net) to provide me with a complete backup of my Facebook, Facebook Pages, Twitter, Google+ and LinkedIn accounts (it also supports Instagram, but that’s not a social network I use). There are other service providers such as Backupify but none have the scope of coverage of Socialsafe, nor the comprehensive user interface to review your data.

With SocialSafe I can search for any subject that I may have talked about or that was mentioned in any conversations I was part of. This has been invaluable on many occasions when someone I know asks me a question I’ve answered before, or raises a point that I recall had relevance to something else. Being able to search back years and find that specific reference to a blog post, web page or something else with the right answer or helpful material is a huge help. In this way of Socialsafe providing me my social history, is just like Outlook providing my email history. WIth Outlook I can search all my old emails, across multiple accounts – I can’t do this for social media using services such as Twitter and Facebook directly, but I can if I have my complete history at hand.

However, history also gives me context. I can see how things vary over time, when people followed me or unfollowed me, who I have influenced and when and so much more. Again using Socialsafe I can export any of my social history from way back when to now to a common CSV format which I can analyse in Excel or other tools. For example I like to look at my follower counts over time and see when I get sudden increases or dwells (hopefully not dips) and think about what triggered these so I can learn moving forward. Here is an example for one of my accounts – each data point is when SocialSafe creates a backup:

Use SocialSafe to chart your social network history.

These thoughts only scratch the surface of what having your complete social history available allows you to do. What do you consider important and why? – please let us know in the comments below.

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Category: Social Media ArticlesTag: Facebook, LinkedIn, Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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