Empire Avenue has always been an excellent tool for monitoring your social media and online activity, and networking with more people. While the gamification of social media and influence scores will continue to be discussed and debated, services like Empire Avenue or Klout, if used correctly, can be extremely valuable to businesses. Of even greater …
Brand Advocate Fired Over Tweet
What happens when you are the evangelist for a brand and you ignite an Internet controversy while representing that brand? You get fired. Adria Richards was a brand advocate for SendGrid. She was attending a Python conference, one of many she had attended on behalf of her company, and according to her blog post, had …
Triberr Poised to Take the Blogging World by Storm
Triberr is putting authors first. I spoke with Dino Dogan, founder of Triberr, while he was recovering from one of the toughest issues a tech start-up can face: server downtime. Triberr, the blog-sharing uber-machine, experienced a database issue during what was supposed to be a routine maintenance session, and ended up down for the better …
Using Social Media to Influence Your Brand Image
Millions of us use social media to connect with friends, family, and random people around the world. Indeed it is precisely this connectivity that makes social media an immensely powerful tool if you want to grow and improve your brand image. So if you are new to the concept of using social media to promote …
Twitter and the new Social SEO. Is your business ready?
Twitter has announced an update to its mobile app that brings us some very interesting real-time enhancements to Twitter Search, along with several other improvements. This marks the beginning of Twitter’s implementation of weighted Tweets. According to the update: As you search you’ll see more topic and user suggestions for your query, based on what’s …
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Use Subdomains for Social Media Vanity Links
There are many social media platforms that businesses need to have a presence on, including Facebook, Twitter, LinkedIn and Google+. Some will allow businesses to claim a “unique URL” that is short and personal, like, http://facebook.com/TheSocialMediaHat. Others, however, offer no such convenience. Our LinkedIn company page is at http://www.linkedin.com/company/the-social-media-hat – try giving someone that link …
How to get Unfollowed on Twitter
We have talked many times about how to increase your followers and the number of people you engage with on Twitter and other social networks. The problem is, we may be doing all kinds of great things to attract more followers, but then sometimes those people unfollow us! As a “what not to do” list, …
How to format your social media posts for optimum engagement
Every social network is a little different when it comes to what you can post and how it can look. If you’re just sharing your blog title and a link, you’re missing out on all kinds of ways to make your posts more interesting, more engaging, and expanding your reach to the broadest audience. As …
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10 Surefire Ways to Promote Your Event Using Social Media
Many businesses and organizations regularly plan and promote events. Traditionally, you might have mailed invitations, published an ad in your local newspaper or trade magazines, or perhaps even advertised on TV and radio. Particularly if you’re limited in your marketing budget, Social Media represents a tremendously effective and inexpensive way to get the word out …
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