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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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How to Destroy your Social Media Credibility through Automation

While the concept of an assembly line of workers to help streamline and improve production has been around for centuries, it wasn’t until Eli Whitney’s 18th century implementation of a mechanical assembly line for muskets with interchangeable parts that we saw the beginnings of true automation. A hundred years later, Henry Ford began mass producing …

How to Destroy your Social Media Credibility through AutomationRead More

The Overwhelming World of Social Media

An estimated 1.4 Billion* people worldwide use social media, but the top 13* worldwide social media sites estimate to have 5 Billion* user accounts. That means if you just take into account the top social media sites and split them evenly across the social media population, each person on average then has 3 social media …

The Overwhelming World of Social MediaRead More

Keep Your Sanity and Prioritize Social Networks

“OK, so now that you have a website for your business, it’s time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don’t forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set up and be active …

Keep Your Sanity and Prioritize Social NetworksRead More

5 Ways Twitter’s Ads API Will Help Improve Social Business

If you keep up with news and trends in the social space, you may have heard that Twitter recently launched its long awaited Ads API. If you’re behind for whatever reason, here’s a quick recap: The Twitter Ads API is a new tool that will give marketers the ability to leverage various third-party services to …

5 Ways Twitter’s Ads API Will Help Improve Social BusinessRead More

How I promote my new blog posts

      MAJOR UPDATE: This topic has been completely revised and expanded in a new article here:  ~ How To Promote A Blog Post ~ BLOG PROMOTIONOLOGY, The Art & Science of Blog Promotion       After I have finished writing, editing, deep linking and have published a new blog post, my work has just …

How I promote my new blog postsRead More

5 Cool Content Curation Tools for Social Marketers

In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a …

5 Cool Content Curation Tools for Social MarketersRead More

Android gets an improved Twitter app, iOS gets updates too

Twitter announced today that they have refreshed their app for Android, which gives a much more native Android look and feel. It features: “wider and taller timelines that fill the screen” flat navigation bar tap and hold for quick actions navigate between tabs by swiping across the screen auto-suggest usernames and hashtags in search Additionally, …

Android gets an improved Twitter app, iOS gets updates tooRead More

YouTube is closing, Twitter is no longer free, and other April Fools stories

In case you hadn’t realized, today is April 1, and that means April Fool’s Day. In the past that might mean a practical joke from from someone at the office or a friend, but these days, big companies, particularly tech and social media sites, are pulling out all the stops to make your April Fool’s …

YouTube is closing, Twitter is no longer free, and other April Fools storiesRead More

How to increase sales up to 29% using CRM and Social Media [INFOGRAPH]

“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” If you’re in sales, that classic line from the film Glengarry Glen Ross has always resonated. It comes from the school of thought that when you’re talking with a prospect, you need to take control of the situation and always be working them torwards the …

How to increase sales up to 29% using CRM and Social Media [INFOGRAPH]Read More

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