Twelve years of marketing, tested in public, one post at a time.
Twitter has announced an update to its mobile app that brings us some very interesting real-time enhancements to Twitter Search, along with several other improvements. This marks the beginning of Twitter’s implementation of weighted Tweets. According to the update: As you search you’ll see more topic and user suggestions for your query, based on what’s …
Twitter and the new Social SEO. Is your business ready?Read More
As a business trying to leverage the power of search engines and social media to drive interested readers and customers to our websites, it’s critical that we take the time to understand and test consumer search behavior. By search behavior, I’m talking about the process that a potential visitor will or must go through before …
Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google’s algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they’re scared to do anything …
For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred …
One of the challenges with Internet marketing is that the landscape is always changing. Social networks come and go, new trends gain traction, and there’s always a Google algorithm change looming. Already this year we’ve talked about how Facebook is implementing their own internal search called Graph Search, and mentioned how Google’s encryption of keywords …
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers …
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that …
It’s no longer enough to have an ad in the yellow pages. Direct mail advertising, leaflets, radio ads, billboards and television – who can afford all that? Cold calling and direct email campaigns can work, but they’re time-consuming and difficult to target. If your business depends on local customers, it is becoming increasingly critical that …
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren’t relevant to your visitors. But there’s more to it than that.
