Reading Time: 6 minutes Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google’s algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they’re scared to do anything …
Co-citations are Critical for Business SEO
Reading Time: 3 minutes For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred …
Google AuthorRank: Fact or Fiction
Reading Time: 3 minutes One of the challenges with Internet marketing is that the landscape is always changing. Social networks come and go, new trends gain traction, and there’s always a Google algorithm change looming. Already this year we’ve talked about how Facebook is implementing their own internal search called Graph Search, and mentioned how Google’s encryption of keywords …
Why is Google hiding your keywords?
Reading Time: 4 minutes More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers …
Content Marketing Resolutions for 2013
Reading Time: 5 minutes We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that …
Can your business be found by local customers?
Reading Time: 2 minutes It’s no longer enough to have an ad in the yellow pages. Direct mail advertising, leaflets, radio ads, billboards and television – who can afford all that? Cold calling and direct email campaigns can work, but they’re time-consuming and difficult to target. If your business depends on local customers, it is becoming increasingly critical that …
Microblogging as a Business Marketing Tool
Reading Time: 2 minutes A microblog is a great way to support your business website, internet marketing, and customer communication. First, though, let’s cover what a microblog is and then we can get into the what it does. A microblog is, as the name implies, a very small blog. Microblog posts are typically just a sentence or two …
Bounce Rate. What is it, and why is it important?
Reading Time: 2 minutes Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren’t relevant to your visitors. But there’s more to it than that.
14 Directories Your Business Should Be In
Reading Time: 2 minutes Every business and website needs to make sure that they are listed in search engines and directories. It doesn’t matter how great a website design you have, if customers cannot find your site, you will not earn revenue.