Always On Top Of Social
Reading Time: 5 minutes Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it’s still an extremely valuable term, and here’s why.
Content Marketing may be the most useless, impractical, non-measureable term in Marketing.Read More
Reading Time: 5 minutes It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be? This article will give you the four lessons that I took from 2013, and I feel …
Reading Time: 4 minutes Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt …
Reading Time: 3 minutes WordPress is easily the most widely-used and powerful blogging platform available, and a large part of its success is due to the wide array of plugins that are offered to those who use it. On the one hand, plugins can provide a great deal of functionality and can benefit your site in quite a few …
When You Should (And Shouldn’t) Use a WordPress PluginRead More
Reading Time: 4 minutes Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb: “Well, we don’t use Authorship for ranking.” Hold your horses and don’t jump to conclusions because this gets interesting. It all went …
Reading Time: 3 minutes Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement …
A Surefire Marketing Strategy for Driving Website TrafficRead More
Reading Time: 3 minutes For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to …
Reading Time: 2 minutes Twitter has announced an update to its mobile app that brings us some very interesting real-time enhancements to Twitter Search, along with several other improvements. This marks the beginning of Twitter’s implementation of weighted Tweets. According to the update: As you search you’ll see more topic and user suggestions for your query, based on what’s …
Twitter and the new Social SEO. Is your business ready?Read More
Reading Time: 4 minutes As a business trying to leverage the power of search engines and social media to drive interested readers and customers to our websites, it’s critical that we take the time to understand and test consumer search behavior. By search behavior, I’m talking about the process that a potential visitor will or must go through before …
