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Six Secrets of Contagious Content [infograph]

You are here: Home / Digital Marketing / Six Secrets of Contagious Content [infograph]

August 26, 2013 //  by Mike Allton

Reading Time: < 1 minute

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don’t want to play on people’s emotions, it’s important as marketers and business owners that we understand the how and the why behind what people share. This infograph from whoishostingthis.com explains exactly that.

Six Secrets of Contagious Content [infograph]

Key Takeaways:

  • People may share emotionally charged content to make sense of their experiences, reduce dissonance, or deepen social connections.
  • More practically useful, interesting and surprising content is more viral because it reflects positively on the people sharing it.
  • Interest and its interaction with other emotions influences all other mental processes. That is why titles are so massively important.
  • Visual, easy-to-understand and consume content is generally the most viral because it communicates its strong emotional impact within the first few seconds of viewing.
  • Give your audience a way to look good, feel special, or like an insider, and they’ll tell others – and spread the word about you along the way.
  • Triggers have a big impact on human behavior.
  • People are more likely to share some content over others because the emotion evokes us to pass it on.
  • People will talk about a product or band if it’s part of a broader narrative.

If you’re not getting much engagement from your blog posts and social media shares, these points may touch on some of the reasons why. Consider how you can bring more emotional interest to your writing, and if you would like help with your blogging and content marketing strategy, please contact me.

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Category: Digital MarketingTag: Blogging, Content Marketing

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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