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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

  • The AI Hat Podcast
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Content Marketing

The Content Pyramid, How To Structure A Successful Blog

The Content Pyramid helps
conceptualize how your blog posts will work together to support a Content Marketing Strategy.

The Content Pyramid, How To Structure A Successful BlogRead More

Marketing Minutes with Mike

Creating SEO-Friendly Blog Posts in Two Minutes

Marketing Minutes with Mike

Creating SEO-Friendly Blog Posts in Two MinutesRead More

Virtual Events Customer Discovery

What To Do When Writing Is Hard

…and when is writing NOT hard?

What To Do When Writing Is HardRead More

How To Drive Successful Content Partnerships w/ Josh Bernoff

Partnership Unpacked, Episode 48, with Josh Bernoff

How To Drive Successful Content Partnerships w/ Josh BernoffRead More

How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant

Partnership Unpacked, Episode 32, with James Tennant

How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James TennantRead More

LinkedIn Content Marketing Strategy

3 Effective LinkedIn Content Marketing Strategies for B2B Marketers

Insights from the experts on how to leverage LinkedIn today.

3 Effective LinkedIn Content Marketing Strategies for B2B MarketersRead More

Content Creators At Work

6 Tips for Partnering With Many Content Creators at Once

Join forces with a high volume of content creators and influencers at once.

6 Tips for Partnering With Many Content Creators at OnceRead More

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Mike Allton’s Quick Start Guide To Becoming A Brand InfluencerRead More

How to Increase the ROI of Your Video Content

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

How to Increase the ROI of Your Video ContentRead More

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