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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Blogging

Repurpose Blog for Social Media Posts

11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts

Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide.

11 Techniques to Repurpose Long-Form Blog Content into a Month of Social PostsRead More

The Content Pyramid, How To Structure A Successful Blog

The Content Pyramid helps
conceptualize how your blog posts will work together to support a Content Marketing Strategy.

The Content Pyramid, How To Structure A Successful BlogRead More

Marketing Minutes with Mike

Creating SEO-Friendly Blog Posts in Two Minutes

Marketing Minutes with Mike

Creating SEO-Friendly Blog Posts in Two MinutesRead More

Virtual Events Customer Discovery

What To Do When Writing Is Hard

…and when is writing NOT hard?

What To Do When Writing Is HardRead More

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Mike Allton’s Quick Start Guide To Becoming A Brand InfluencerRead More

Blogging Bootcamp

A Year After Pandemic Pivot This Entrepreneur Started Anew

How Mike Allton launched the Blogging Bootcamp, pivoted, and re-launched it.

A Year After Pandemic Pivot This Entrepreneur Started AnewRead More

How To Link eCommerce To Social Media For Successful Campaigns

What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets.

How To Link eCommerce To Social Media For Successful CampaignsRead More

How To Save Your Google+ Community (And Other Dying Networks)

What do you do when your top social network, where you have spent years building an audience, no longer wants to exist?

How To Save Your Google+ Community (And Other Dying Networks)Read More

How to Create 26 Pieces Of Content From A Facebook Live

If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind – and drive real business results!

How to Create 26 Pieces Of Content From A Facebook LiveRead More

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