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Find Celebrities and Brands using Facebook App

You are here: Home / Social Media Articles / Find Celebrities and Brands using Facebook App

July 11, 2013 //  by Mike Allton

Reading Time: < 1 minute

Facebook announced earlier this year that it was going to begin verifying Facebook Pages for specific celebrities, public figures and brands. Once verified, these Pages will display a blue checkmark, letting other Facebook users know that it’s the official account for that person or business. Facebook has now updated their mobile apps to give users the ability to easily find these verified accounts.

Simply slide to the right to reveal the left menu and use the search to look for a specific profile. When searching for “Barack Obama” for instance, you’ll find many Pages and Profiles, but only one is the official one, and as you can see in the screenshot, it now sports a blue checkmark so you’ll know which one is the right one to Like.

Not only will this help people find the right profile to follow, hopefully it will also help deter others from creating so many fake profiles.

Businesses should be proactive and make sure that they have an active Facebook Page that is complete. The Page should include a link to the business’s official website, as well as accurate phone and address information. While we do not know when or if Facebook will verify small to medium business accounts, it’s best to be prepared.

The update also includes a great enhancement for the iPad, enabling businesses who have claimed their Facebook Place to edit their place. They can fix the category of their business, edit phone numbers, and other information.

Finally, the update resolves an issue that many people were experiencing where the News Feed was loading slowly.

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Category: Social Media ArticlesTag: Facebook

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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