• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search
  • Home
  • Articles
    • Digital Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Marketing Resources
    • Newsletter
    • The Virtual Event Strategist Podcast
    • Marketing Hyperdrive Podcast
  • GET HELP
    • Virtual Event VIP Strategy Day
    • Virtual Event Consulting
    • Social Media Planner
  • About
    • Mike Allton, Virtual Event Consultant & Speaker
  • Search

Content Marketing Lessons from Coca-Cola

You are here: Home / Social Media Articles / Content Marketing Lessons from Coca-Cola

January 21, 2013 //  by Mike Allton

Reading Time: 2 minutes

If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been hesitant to pay any attention at all to what giant companies like Coca-Cola were doing, since the marketing budgets were so different as to be laughable. Coca-Cola would spend more on one TV ad than a smaller company might spend on their entire year’s marketing. Now, however, things are changing. That’s because the folks at Coca-Cola recognized that storytelling (content) through new technology (social media) are how society is changing (communicating).

In a two-part video presentation, Coca-Cola outlined their content marketing strategy called Content 2020. If you’re a marketing professional, or responsible for marketing for your business, set aside 20 minutes to watch these videos. The first is just 7 minutes and the second video lasts 10 minutes.

In these videos, Coca-Cola states that they will “move from creative excellence to content excellence.” It is a blueprint for creating provocative and potentially viral content, and then responding to the activity that content creates for your brand among fans.

One compelling point is that Coca-Cola intends to use multiple solution providers, and create a company culture for creativity to help generate new content ideas.

Perhaps more importantly is the fact that the entire presentation is based on the idea that traditional marketing, like :30 TV commercials, are less and less effective, and businesses need to adapt their marketing plans and processes to reflect today’s engagement opportunities. If a global brand like Coca-Cola can recognize new advertising opportunities and challenges and change accordingly, so can you.

Take a look at these videos and let me know what you think. There’s a lot to digest – what made sense, and what didn’t?

Related

Category: Social Media ArticlesTag: Content Marketing

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

Free Virtual Event Webinar

10 Benefits of Virtual Events for SaaS Brands
Hosted by  Mike Allton
Most people are hesitant to try virtual events because they don’t understand all the benefits. They think it’s just a webinar or a conference call, but there’s so much more that can be done! 10 Benefits of Virtual Events for SaaS Brands is the answer to your questions. In this webinar, Mike Allton will teach you everything you need to know about virtual events. You’ll learn how to make them work for your company and get everyone on board with the idea.

Join The Community!

17 savvy marketers sign up every day to get the latest social media insights and ideas.


Previous Post: « How to Advertise on Facebook (as of today)
Next Post: WOW your customers with Social Media Lists »

Primary Sidebar

LISTEN to The Virtual Event Strategist Podcast

Virtual Event VIP Strategy Day

Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

Featured Posts

Virtual Event Strategy: Getting Started With Elephantine Events

Virtual Event Strategy: Getting Started With Elephantine Events

May 18, 2022 //  by Mike Allton

Season 01 Episode 03 of the Virtual Event Strategist Podcast

How To Plan A Virtual Event

How To Plan A Virtual Event Successfully

June 18, 2022 //  by Mike Allton

Where to start with your virtual event plan so that you achieve your goals.

How To Create Highly Engaging And Memorable Virtual Events

January 30, 2022 //  by Mike Allton

Create space for networking opportunities called Magical Moments.

More Like This

  • Stay Calm And Virtual Event Plan On
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?

Footer

Recent Posts

  • How Do You Determine Virtual Event ROI
  • How To Plan A Virtual Event Successfully
  • How To Make Money With Virtual Events
  • Stay Calm And Virtual Event Plan On
  • How Influencer Marketing Managers Can Stay Efficient in a Competitive Space
  • Maintain Mental Health While Planning Virtual Events
  • What Makes For A Memorable Virtual Event?
  • 6 Ways To Market Your Virtual Event

Key Topics

Agorapulse Bing Blab Blogging Buffer Business Canva Content Marketing Easil Email Marketing Evernote Facebook Google+ Holidays Hootsuite Influencer Marketing Infograph Instagram Klout LinkedIn Live Video Marketing Meerkat Mobile MySpace Pinterest Podcast ROI SEO SnapChat Social Media Marketing Social Pulse Summit Strategy Tailwind Triberr Twitter Video Vine Virtual Event Plan Virtual Event Planning Virtual Event Speakers Virtual Event Strategy Yahoo Yelp YouTube
  • Home
  • Virtual Event Strategy
  • Mike Allton, Virtual Event Consultant & Speaker
  • Subscribe
  • Contact Us
  • Privacy Policy
  • Disclosure

Site Footer

The Virtual Event Strategist Podcast

  • Listen on Apple
  • Listen on Spotify
  • Listen on Amazon
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 The Social Media Hat · All Rights Reserved