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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Social Media Tools

Never Miss Important Social Media Updates

It’s easy for important posts from friends and colleagues to get drowned out in all the social media noise. Get the notifications you need! Instructions for Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube, Vine and Periscope.

Never Miss Important Social Media UpdatesRead More

Top Tools for Efficient and Effective Content Marketing

Check out over 10 tools that can help you with every aspect of your content marketing, from blogging to social media and more.

Top Tools for Efficient and Effective Content MarketingRead More

Buffer Adds Scheduling for Pinterest, and You Won’t Believe What Happens Next!

In a brilliant move, Pinterest has granted API access to Buffer, which opens Pinterest to more mainstream use, while simultaneously helping Buffer and Buffer users.

Buffer Adds Scheduling for Pinterest, and You Won’t Believe What Happens Next!Read More

I’m Getting Far More Pinterest Traffic Because of Pinwoot, and You Can Too

Over the past four months, I have seen my referral traffic from Pinterest go up by approximately 50%, every month, and that will continue to increase, mostly thanks to the tool Pinwoot.

I’m Getting Far More Pinterest Traffic Because of Pinwoot, and You Can TooRead More

16 Tools That Maximize Productivity and Help Marketers Get More Done

Many website studies report as much as half of our marketing time is spent in email. Others put it at a much higher percentage. As far as the rest of the day goes, one batch of studies have marketers working more than 12 hours a day while only accomplishing 6 hours’ worth of real down …

16 Tools That Maximize Productivity and Help Marketers Get More DoneRead More

Everypost is THE Personal Social Media Tool

I love social media, but even I get overwhelmed when I want to share something with my various connections on more than one network. Not only do I have Facebook, Twitter, LinkedIn and Google+, but now Pinterest is becoming more popular, and I’m using Tumblr more and more. I use and recommend HootSuite, but when …

Everypost is THE Personal Social Media ToolRead More

HootSuite versus Buffer for the Heavyweight Championship

One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn’t one better than the other? I hope you won’t be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both! While …

HootSuite versus Buffer for the Heavyweight ChampionshipRead More

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