• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

The Social Media Hat

Always On Top Of Social

  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search
  • Coaching & Consulting
  • Community
  • Speaking
  • Articles
    • Digital Marketing
      • Influencer Marketing
    • Social Media Articles
      • Facebook
      • Instagram
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Social Media Tools
    • Virtual Events
  • Newsletter
  • Search

4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

You are here: Home / Social Media Articles / 4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

July 8, 2019 //  by Shane Barker

Reading Time: 5 minutes

As you know, content is king. Content marketing can help you increase sales, generate leads, and drive high-quality traffic to your website. It can also help you increase your engagement rate and raise brand awareness.

But did you know, you can leverage Instagram to strengthen your content marketing even further?

The popularity of Instagram is increasing. As of 2018, the number of monthly active users on Instagram was more than 1 billion. Also, 80% of Instagrammers follow a business on Instagram. 

So, to stand out from your competitors, it’s not just enough for you to create an Instagram profile. You need to up your game and improve your content marketing with Instagram. 

Your Instagram content needs to be appealing, engaging, and strong. As it will help you create a strong presence on Instagram. It will also help you get the attention of your target audience.

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

1. Leverage Hashtags

Hashtags are an important component in the Instagram post. It’s vital that you caption your images and videos, but it’s equally crucial that you use relevant hashtags for your posts. When done correctly, the hashtags will help users discover your content quickly.

Hashtags are basically keywords for your Instagram posts. However, ensure that the hashtags you use are relevant to your business and are easily relatable to your target audience. Just like searching for keywords, you also need to invest your time and energy into identifying suitable hashtags.

Let’s see how you can identify the most suitable hashtags for your brand. First, you need to do research and list all of the hashtags which are related to your brand’s products or services.

Then, you need to conduct some research on Instagram. Find out if any of your competitors are using those hashtags or if their pages show up when you search for those hashtags. This will help you understand which hashtags to use and which ones not to use.

You need to use both generic and unique hashtags for your brand. The unique hashtags may not be popular, but they are directly related to your brand, so add them to your list too. The unique hashtags will help you target more accurately and drive high-quality traffic to your website.

For instance, to launch and promote their new product, Walkers Crisps created a unique hashtag called “#WalkersPoppables.” If you notice, they used a combination of unique and generic hashtags. They used some generic hashtags like #snacks and #yummy. The mix of hashtags helped the brand to generate a high engagement rate. More than 4K Instagrammers viewed the post.

Walkers Crips used a unique hashtag on Instagram.

Image Source – Instagram

2. Maintain the Right Frequency

There isn’t any rule book that you can follow to learn the right frequency to post on Instagram. It’s more of a trial and error method. However, you always need to ensure that you are active on Instagram when your target audience is most active.

This will help you connect with your target audience and increase your engagement rate. As a result, you can successfully drive high-quality traffic to your website. The following tips will help you decide the best times and days to post your content.  

You can start by posting your content on Instagram at regular intervals for a week. Then you need to check your engagement rate. In addition to this, you also need to consider other parameters like likes, shares, visibility, etc. All of these parameters will help you understand which of your posts performed the best.

This small exercise will help you understand the best times to post your content on Instagram. Once you figure that out, start posting your content at those times to generate high-quality traffic to your website.

3. Avoid Overly Salesy or Promotional Content

The primary goal of your brand is to drive traffic and increase sales. However, you don’t have to always post about your products. You need to make sure that the content is not too promotional or overly salesy.

If you always post promotional content, then it may annoy your target audience and may drive your audience away from your brand. 46% of users report that they will unfollow a brand if they continuously post promotional content.

So, you need to mix up your content, and keep your promotions casual to get the attention of your target audience.

Avoid Overly Salesy or Promotional Content

Image Source – Sprout Social

Occasionally, you can create funny content or post pictures of your employees on Instagram. However, remember to create content in line with your brand image. Also, make sure that you don’t create content around sensitive topics such as religion and politics. It may attract negative attention to your brand, which you don’t want.

4. Leverage Instagram Live Videos

Live videos are a new, powerful addition to the features of Instagram. When compared to other tools, videos are a much easier way to drive high-quality traffic, engage with your target audience, and generate leads.

Wondering why?

People love videos. They are fun to watch. Videos help your target audience easily understand your products or services and your brand’s value. 85% of people from the U.S. prefer to watch online video content on all devices. Also, 54% of consumers would prefer to watch more video content from a business or brand.

54% of consumers would prefer to watch more video content from a business or brand.

Image Source – HubSpot

By using video content, you can easily establish strong connections with and get the attention of your target audience. Compelling and engaging video content will leave a long-lasting impact on the minds of your audience. As a result, you can drive high-quality traffic and increase brand awareness.

You can take advantage of live videos to communicate your brand’s value and establish emotional connections with your audience. You can invite experts or collaborate with influencers from your niche and conduct an interactive Q&A session.

You can also share some behind-the-scenes videos of your brand or introduce new products or services. This will help you generate more leads and increase your sales.

However, identifying a relevant influencer for your brand can be one of the most challenging jobs. Thankfully, there are platforms like influence.co which you can use to discover the most suitable influencer for your brand. One of the best features of this platform is you can filter influencers based on categories. This makes your job much easier.

discover the most suitable influencer for your brand

Image Source – influence.co

For example, Reebok uses Instagram videos to promote their brand. Their videos are part of a larger campaign. However, as you can see, the video below doesn’t look promotional; instead, it’s very inspirational. This video managed to gain more than 35K views.

Reebok uses Instagram videos to promote their brand.

Image Source – Instagram

Final Thoughts

Brands cannot afford to ignore the power of social media platforms such as Instagram. Instagram can help you build a strong image of your brand, increase sales, and thus boost revenue.

However, brands need to strengthen their content marketing strategies for this audio-visual platform. Instagram allows you to present your content creatively and generate high engagement rates. You can implement the tips mentioned above to improve your content marketing strategy with Instagram.

Do you know any other useful and efficient tips to improve a content marketing strategy with Instagram? If so, please feel free to share your thoughts in the comments.

Raw Image:

Related

Category: Social Media ArticlesTag: Content Marketing, Instagram, Strategy

About Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Join The Community!

35,000 savvy marketers have signed up to get the latest social media insights and ideas. Will you?


Previous Post: « Building a Personal Brand that Shines
Next Post: 12 Of The Most Creative Instagram Post Ideas »

Primary Sidebar

Work With Mike

Work with Mike Allton in a consulting capacity, or to speak at your next event.

Meet Mike

Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has worked with over a hundred brands and executives to help them identify and implement successful strategies. As a certified NLP Coach & Practitioner, he helps YOU achieve excellence. Work With Mike

Partnership Unpacked

Featured Posts

Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

February 4, 2023 //  by Mike Allton

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

Goldie Chan Partnership Unpacked - Landscape graphic - 1920x1080

B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

February 3, 2023 //  by Mike Allton

Partnership Unpacked, Episode 6, with Goldie Chan

B2B Influencer Regulations London View

Rules And Regulations Every B2B Influencer Needs To Know

January 28, 2023 //  by Mike Allton

Over a dozen state, federal and international regulations for the B2B influencer to be aware of.

More Like This

  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand

Footer

Recent Posts

  • Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
  • B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
  • Rules And Regulations Every B2B Influencer Needs To Know
  • How Much Revenue Can A B2B Influencer Earn?
  • B2B Influencer vs B2C Influencer Marketing
  • Fintech CEOs Demonstrate Leadership Through Personal Brand
  • Setting Goals for Partnerships & Omnichannel Marketing
  • How To Build Strong Client Relationships

Marketing Resources

  • Marketing Hyperdrive Podcast
  • The Virtual Event Strategist Podcast
  • Partnership Unpacked Podcast (Coming soon!)
  • How To Craft Your Marketing Plan
  • The Ultimate Guide to the Perfect LinkedIn Profile
  • Social Media Spring Cleaning
  • Social Media Planner
  • Get The Newsletter
  • Home
  • Virtual Event Strategy
  • Mike Allton, Your Next Keynote Speaker
  • Mike Allton’s Newsletter
  • Work With Mike
  • Privacy Policy
  • Disclosure

Site Footer

Partnership Unpacked Podcast

  • Listen on Amazon
  • Listen on Apple
  • Listen on Google
  • Listen on Spotify
  • Listen on Stitcher
  • Social Media Articles
  • Digital Marketing Articles
  • Social Media Tools & Resources
  • Virtual Events Articles
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2011–2023 The Social Media Hat · All Rights Reserved