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Twelve years of marketing, tested in public, one post at a time.

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19 Instagram Marketing Tips to Engage and Delight Your Audience

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more.

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Have you ever struggled to captivate your audience’s attention?

Sometimes, it can feel like your social media posts are just shouts in the wind. Especially on a platform like Instagram.

That’s why I hand-curated the advice from 11 marketing experts to share some of their best tips on how to engage and delight your audience on Instagram.

You’ll learn:

  • How to find key Instagram influencers to partner with
  • How Foundr Magazine used hashtags to build a community of trust (and over 1 million followers)
  • How to create a benefit-driven Instagram bio
  • A simple ingredient shown to boost social engagement by 25.4%
  • How Mike Allton developed a simple, yet effective content strategy for Instagram

But perhaps you are wondering:

Why should I consider Instagram to grow my business?

If you did not know, Instagram has over 500 million users. According to Forrester, Instagram has 10x the engagement of Facebook. More importantly, in a study done by Yotpo, Instagram has the highest engagement rate on a website.

Are you ready to take your business to the next level?

Here are 19 power tips to help grow your business on Instagram:

Instagram Marketing Tips Infographic

Want to dig into more of the data? Check out the full guide to grow your business on Instagram here.

Consider sharing with your audience

  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on Threads (Opens in new window) Threads
  • Share on Pinterest (Opens in new window) Pinterest
  • More
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • Share on Reddit (Opens in new window) Reddit
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Bluesky (Opens in new window) Bluesky

Category: Social Media ArticlesTag: Instagram

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

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