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Yelp allows businesses to share Specialties and History

You are here: Home / Social Media Articles / Yelp allows businesses to share Specialties and History

November 28, 2012 //  by Mike Allton

Reading Time: < 1 minute

Yelp released an update today for their iPhone app that allows users to see a business’ specialties and history, direct from the owner. This is version 6.4.0 for the iOS app, and also includes better search functionality with autocomplete, as well as updated reviews and other bug fixes.

While the Yelp review system is still quite questionable, this update does do a good job of giving small business owners an opportunity to further educate consumers on who they are and what they can do. The image to the right is a screenshot of the Yelp listing for Kim Cheese restaurant in Chesterfield, MO, a Korean-fusion new concept, and they’ve already started to fill in their Specialities section.

The search functionality is also improved, as the autocomplete does a great job of trying to anticipate what you’re typing, saving you both time and potential spelling errors.

If you have not yet created or updated your Yelp business listing, you can do so at http://biz.yelp.com.

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Category: Social Media ArticlesTag: Business, Yelp

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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