What's your focus for 2013? - The Social Media Hat

December 28, 2012 // by Mike Allton

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As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this journey with me. I appreciate everything that all of you do.

I already wrote at length about my content marketing plans for 2013, but I also wanted to show my appreciation to each of you by giving you a sneak preview. One of my marketing resolutions was to create more eBooks, and you’re getting a free copy of the first one, “2013 Focus Series: Creating Great Content.”

In this eBook, I outline how you can write or improve the pages of your website to better talk about your business and engage your site visitors. In future books, we’ll dive into other forms of content marketing like blogging, podcasting and video.

I hope you download and read the book – it’s not long, and let me know if you found it helpful and valuable. I also hope that 2013 proves to be a very successful year for you, and I’m looking forward to helping you along the way. This is my last blog post of 2012 so I want to wish you and yours a Happy New Year!

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About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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