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Updated YouTube App Adds Business Benefits

You are here: Home / Social Media Articles / Updated YouTube App Adds Business Benefits

April 15, 2013 //  by Mike Allton

Reading Time: < 1 minute

Today’s update for the YouTube app adds a number of features, including:

– Quick access to new uploads from subscriptions via “My Subscriptions” feed on the Guide

– Queue up videos to play on TV

One new feature that should be of particular interest to businesses is “Access to Live Streams.” Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.

Another great feature is “One Channel branding for video creator channels.” YouTube recently updated the desktop interface, calling it “One Channel” and this update allows businesses to carry that branding through to the mobile experience.

Businesses need to take advantage of video and these updates to reach a larger audience. If you haven’t yet started using video, what’s holding you back?

YOU MIGHT WANT TO READ:

Category: Social Media ArticlesTag: YouTube

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

Mike has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.

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