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Updated YouTube App Adds Business Benefits

You are here: Home / Social Media Articles / Updated YouTube App Adds Business Benefits

April 15, 2013 //  by Mike Allton

Reading Time: < 1 minute

Today’s update for the YouTube app adds a number of features, including:

– Quick access to new uploads from subscriptions via “My Subscriptions” feed on the Guide

– Queue up videos to play on TV

One new feature that should be of particular interest to businesses is “Access to Live Streams.” Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.

Another great feature is “One Channel branding for video creator channels.” YouTube recently updated the desktop interface, calling it “One Channel” and this update allows businesses to carry that branding through to the mobile experience.

Businesses need to take advantage of video and these updates to reach a larger audience. If you haven’t yet started using video, what’s holding you back?

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Category: Social Media ArticlesTag: YouTube

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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