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Tumblr Adds Mobile Discovery

You are here: Home / Social Media Articles / Tumblr Adds Mobile Discovery

July 9, 2013 //  by Mike Allton

Reading Time: < 1 minute

Tumblr, now owned by Yahoo!, has updated their mobile app to include a brand new discovery “experience.” The update allows Tumblr users and readers to search both tags and blogs, as well as explore trending tags and blogs. And, whenever you’re searching a tag, Tumblr will recommend specific blogs for you to follow.

This brings a high degree of search and discoverability to the growing social network. If you’re posting on interesting topics and using the right phrases, your posts can dramatically increase in visibility, gaining you more traffic and followers.

Much of this capability was already available through the desktop version, so this update mimics that functionality for mobile, but also reinforces Tumblr’s commitment to the mobile experience.

To access, simply open your Tumblr app and tap the Magnifying Glass icon in the bottom menu. That will reveal the search screen which includes a search bar, as well as Trending Tags and Trending Blogs.

With all of the movement going on with Yahoo!, I am encouraging businesses to begin to get a foothold on Tumblr in preparation for what is clearly and evolving social network. If you’d like help with Tumblr and your business, please contact me.

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Category: Social Media ArticlesTag: Yahoo

About Mike Allton

Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.

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Mike Allton is an international keynote speaker & consultant, and an award-winning blogger and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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