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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Vine

How To Save Your Google+ Community (And Other Dying Networks)

What do you do when your top social network, where you have spent years building an audience, no longer wants to exist?

How To Save Your Google+ Community (And Other Dying Networks)Read More

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive …

Successfully Connect to Customers in 6 Seconds or Less with VinesRead More

2 Months Later: Has Instagram won over Vine?

It has been a little over two months since Instagram launched its video capturing and sharing addition to the popular photo app, which is now available on the iOS and Android operating systems and has really captured the imagination of Instagram users. It was announced just last week that Vine now has 40 million registered …

2 Months Later: Has Instagram won over Vine?Read More

Get Creative with Instagram Videos thanks to this update

When Instagram added the ability to create and share 15 second videos earlier this year, the functionality was, by default, limited to videos that were taken with the Instagram app, just like Vine. Today, however, Instagram has released an update that allows users to choose from videos they’ve already taken and saved to their Camera …

Get Creative with Instagram Videos thanks to this updateRead More

Vine Dramatically Improves Video Discovery and more

Vine, the 6-second video creation and sharing network owned by Twitter, has released a major update to their service that dramatically improves user’s capability for finding and discovering great video. According to Vine’s blog, “This is our biggest, most exciting update yet — and we’ve got even more coming soon.” Channels Vine users can now …

Vine Dramatically Improves Video Discovery and moreRead More

Instagram adds 15 second video sharing and Cinematic video capture

Facebook held an event at their Menlo Park headquarters in California to announce exactly what’s been rumored, Instagram now supports video. After an introduction from Facebook founder Mark Zuckerberg, Kevin Systrom, co-founder of Instagram, took the stage. He began, like most tech presentations do, by talking briefly about where Instagram is today. With over 16 …

Instagram adds 15 second video sharing and Cinematic video captureRead More

How to use Vine and Twitter to shout brief videos

Vine is a video-sharing platform that, like Twitter, is all about abbrevation. Rather than posting videos that can go on for some time, like on YouTube, Vine videos can only last 6 seconds and are designed to loop much like animated GIF images. The shortened format is very similar to Twitter’s 140-character text limit on …

How to use Vine and Twitter to shout brief videosRead More

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