Twelve years of marketing, tested in public, one post at a time.

Vine is a video-sharing platform that, like Twitter, is all about abbrevation. Rather than posting videos that can go on for some time, like on YouTube, Vine videos can only last 6 seconds and are designed to loop much like animated GIF images. The shortened format is very similar to Twitter’s 140-character text limit on tweets, and is a big reason why the startup app was so attractive to Twitter. Twitter bought Vine and has now incorporated the video service into Tweets. Video uploaded from your Vine account are posted directly onto the Twitter Card of your tweets like images.

Both companies claim that the restraints they impose on our communication (140 characters or 6 seconds) serve to inspire creativity. While that’s certainly true some of the time, the bottom line here is that businesses can now post video to Twitter, albeit really, really short video. One fantastic aspect of the service is that your video clips do include audio, so you also get 6 seconds to speak directly to your Twitter followers.

Here’s an example of what it looks like:

Note that from the Twitter Card, you can follow the account, retweet or favorite the tweet, embed it as we have done here, and even mute or unmute the video audio.

To get started, you will need to download the Vine app which is currently only available on the iOS platform [iTunes download link], but the company states that they are working on additional platforms, so we can expect an Android release soon. You can create a new account on Vine or connect using your Twitter account. Once you’ve logged in, the first screen is the Home screen which shows the latest videos. From there, you can tap the video icon in the upper right corner to begin creating your first video. Vine will walk you through the process, but the idea is that you will tap and hold, then release to create a short video clip. You can then tap, hold and release to add additional clips until you’ve completed your 6 second video. 6 seconds may not seem like a lot of time, but it’s actually a great opportunity to quickly demonstrate a product, share a few tips, or introduce a company.

Try it out, and let us know what you think in the comments below!

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.