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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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How To Save Your Google+ Community (And Other Dying Networks)

What do you do when your top social network, where you have spent years building an audience, no longer wants to exist?

How To Save Your Google+ Community (And Other Dying Networks)Read More

Social Media Predictions for 2016

I’ve shared my predictions for 2016 on a variety of guest blogs, but here’s a more cohesive presentation on where I see social media headed this year.

Social Media Predictions for 2016Read More

Capturing Audience Sentiment – What Periscope Means To Social Media Marketing

Twitter’s new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

Capturing Audience Sentiment – What Periscope Means To Social Media MarketingRead More

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