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Share Images and Files on LinkedIn Company Updates

You are here: Home / Social Media Articles / Share Images and Files on LinkedIn Company Updates

January 16, 2013 //  by Mike Allton

Reading Time: 2 minutes

LinkedIn continues to develop and improve the Company Page exerience, as well as integrate SlideShare into their platform. Businesses with a LinkedIn Company Page can now share images or files as a status update, not just text and links. The file sharing functionality in particular is interesting since a presentation or PDF that is uploaded will be automatically converted and displayed.

Earlier I uploaded a new eBook I created called Creating Great Content. It’s a free eBook and being able to share that with my LinkedIn followers directly is an excellent marketing tool.

To try it yourself, simply log into your LinkedIn account and navigate to your Company Page. You’ll see the brown status update field, and a new paperclip attachment icon to the right (you may also see a bubble from LinkedIn announcing the new feature). All you have you do is click the paperclip and select a file on your computer to upload. Once it has uploaded and been converted (if it’s not an image), you’ll have an opportunity to add text to your update, as well as a desciption of what you’ve uploaded. The end result will look something like this:

LinkedIn Company Page document uploaded to status.

You can see the effect in action on our LinkedIn Company Page: http://www.linkedin.com/company/the-social-media-hat (as well as download the free eBook for yourself).

LinkedIn acquired the presentation-sharing social network SlideShare. Since then, there have been continued efforts to make it easier for members of both communities to be active on the other. On SlideShare, you can connect your LinkedIn account to automatically fill in your profile. And when you upload a new presentation, you can update your LinkedIn account immediately and automatically.

This is a great update for companies who are serious about using social media to market their business. Everything about the web is becoming more visual and more social. It’s important that each business strive to create compelling content and share that content, and so when a platform like LinkedIn makes that process easier and more effective, that’s a huge benefit.

There was no formal annoucement from LinkedIn on this change, and no indication on any limits in terms of file types or size.

Do you have a LinkedIn Company Page for your business? Are you posting updates? Let us know what you think about this feature in the comments, or if you have any questions.

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Category: Social Media ArticlesTag: LinkedIn

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He has spearheaded dozens of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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