Despite all the recent changes in most of our social media apps and networks, Instagram seems to be the most consistent platform, and the one app making positive changes and adjustments. They keep hitting the nail when it comes to user experience, and this is the exact reason why my company sticks with Instagram when it comes to creating marketing tools.
I’m Ramon Berrios, and today I want to share with you a new tool that my company has developed to help you with one specific aspect of your Instagram presence: Engagement.
Everyone wants more people to engage with their Instagram posts. We share beautiful pictures, short clips of video, and long lists of hashtags all to entice people to like, comment, or follow us. However, pushing content consistently in one’s Instagram feed takes a lot of work. You need to prepare content to be distributed at optimal times to your audience. In order to become more talented at this in 2018, and increase your engagement, takes hard work and practice, but most importantly consistency.
One of the best ways to get people interested in your posts is to use popular quotes. There are numerous sayings created over years that resonate with each of us. Using them in your Instagram feed will help you connect with your followers and increase your engagement.
BetterPost is a an Instagram Engagement Service which is a new way to create content at scale for your Instagram posts and stories. You can create content in 3 simple steps:
- Select your post topic (category)
- Upload your image
- Select a quote from our database of over 100,000 quotes
This massive database categorizes quotes by specific topics. If you want to create a post for a “business” account you will find it there. If you want to create a post for a “music” account you will also find it there.
You can also add tints to the image, or your logo. Future versions will include scheduling, integration with Google Drive, and allow for teams to collaboratively curate content. Its responsive design makes BetterPost a friendly on-the-go tool for quickly uploading pictures from your phone and sending out to your feed.
This isn’t the first social app my team and I have launched. SociallyRich is another of our services which is a well-established Instagram follower growth app.
Over the last year and a half I have had the pleasure of helping a large number of customers grow their Instagram accounts through our Instagram growth agency. We’ve worked with clients such as Four Seasons, W Hotels, Hard Rock Hotels and many more.
Through this experience we have gained lots of insights on how to build the best resources for marketers to better achieve their Instagram marketing goals.
Ever since the implementation of our engagement program on SociallyRich, many people have seen a dramatic increase in engagement and account performance. However, we found that in order to see fast results from this process, they would need to post 3 times a day. This commitment of posting on Instagram is a game changer, because most people don’t do it. It takes consistency and how work. However, not so much of it if you have the right tools that help you facilitate such process.
We can see how I implemented this is on one of my accounts; @millionaires.
We used to only post luxury related content such as mansions, jets, fancy cars and pretty much everything that money can buy. As a result the page grew but it didnt grow as we’d thought it would . So instead of just stopping there we decided to keep testing. We wanted people to share our content, to engage with it and to spread the word about @millionaires.
We decided to give quote images a shot so off we went to create all the content. We thought success quotes might’ve been a bit overrated by now. However, it made sense to us as to why it would work, so we decided to take a unique approach to them by adding the quotes in an elegant way, onto beautiful and very eye-catching images.
We went for it; and the results? Better than we could’ve hoped for!
As soon as we created and starting posting our content, people started tagging others, commenting, liking, and our images even started showing up in the explore page! This is because a quote with an eye-catching image speaks volumes. It screams something at the user while it expresses an opinion, forcing them to say something back. People cannot resist expressing what they feel by commenting on the post or by sharing it with someone else. At the end of the day it more than doubled our Instagram engagement rate.
PUSHING CONTENT CONSTANTLY
Just like we’ve received positive feedback and success stories; we also received a lot of criticism, which I pay very close attention to.
One piece of feedback that kept coming back from our customers of the Instagram growth service was that they couldn’t keep up with the high-level of image creation and post activity required to get results.
How did we do it? The wrong and expensive way, the way we don’t want you to do it. Let me explain further.
The current process to creating this much content is quite painful. You can create and edit these images in Photoshop or Canva yourself, or you can hire a graphic designer to make these. Another option is to find one of the existing services to create content but aside from the fact that they’re expensive, they dont provide you a list of quotes, so then you have to spend a lot of time researching quotes and I’m sure you value your time more than that. This is the main reason why we created Betterpost.
We hired a freelancer who would find the images related to our account. Then they would research quotes related to the topic and apply each to an image.
Next, they would open up Photoshop and edit each image, one by one. Add graphical elements and style, select a font, then a font size, then a font color; and then export to it to PSD and finally transfer it to JPEG.
This caused a massive problem. It wasn’t scalable as it was a very inefficient use of a graphic designer – it was expensive, per hour and per contract.
This is when we decided to build Betterpost.co as an Instagram content creation tool. A virtually endless database of quotes helps you create content for Instagram posts and Instagram stories in a scalable manner.
We decided to build it for stories as well because creating a month’s worth of content for stories wasn’t scalable, until now. We will literally create all of our stories posts for one month in one sitting. For example:
Select quotes by choosing between categories that fit your niche and then create highly engaging content that will not only increase your Instagram engagement but also grow your account.
The best part is that this is a perfect tool for agencies that have to come up with lots of content for their clients, or individuals who want to create the content themselves and not pay for an agency. No other tool out there lets you create content at scale for Instagram stories.
Make sure you check out the shadow feature on the text, that’s my favorite one.
Always keep in mind that quote images resonate and touch people on a personal level. They express emotion, they tell a story and connect with people. Another misconception is that you shouldn’t post more than 3 times a day.There is no such thing as too much content, as most of the accounts that get the most engagement, post anywhere from 5-10 times a day. In fact, those who unfollow you because you post 5 times in a day were never a real fan in the first place.
With BetterPost, you don’t build followers, you build fans. You want fans, fans are an audience that will follow whatever you do to whichever platform you move to and they will also buy whatever it is you offer. The ideal end result of any audience is to keep it alive and monetize it at the very end whether is by advertising, selling products on ecommerce or however you choose.
Most people quit Instagram not because they don’t get it or because it becomes boring. Most people quit Instagram because they can’t be consistent. Inconsistency on Instagram will drive you to a black hole. Instagram’s new algorithm won’t reveal your account to your followers if they’re not engaging with you. Meaning they are not looking at your page enough or liking enough of your pictures. With BetterPost, you can stay relevant, from the comfort of your couch or convenience of your desk.