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How do Facebook Chatbots Link with Offline Marketing?

Chatbots offer instant engagement, offering key pieces of information to common questions and in a human-like way, and offline marketing can drive consumers to those bots.

You are here: Home / Social Media Articles / How do Facebook Chatbots Link with Offline Marketing?

May 30, 2018 //  by Mike Allton

Reading Time: < 1 minute

We often think of marketing in two separate categories – offline and online, with little, if any contact between the two.

We certainly don’t think of Facebook chatbots, a human-like automatic response on Facebook and other social media sites and websites, as having any link to offline marketing.

But as the infographic Facebook Chatbots and Offline Marketing show, there is a connection and a strong one at that.

Information overload

Every day, the average consumer is at the receiving end of a barrage of information – buy this, do that, don’t do that, try this – that it becomes confusing. They have questions but when they want to engage, they don’t want to wait for an answer.

The digital age has made us impatient and when you advertise an event and a consumer wants to know more, they won’t shift through layers of information.

Chatbots offer instant engagement, offering key pieces of information to common questions and in a human-like way.

Where the link to offline marketing is strong is that your posters, leaflets, direct mails campaigns and more can be the key that unlocks the door to new customers, fans and followers.

When they turn to your Facebook page or group because that is what you told them to do via offline marketing, there are the answers.

Make chatbots work for you

Link your offline marketing with this emerging, multi-billion pounds industry of chatbots and online connections and you could find that your customer numbers swell, and your brand becomes even better known.

With so much useful information, you may want to use the infographic on chatbots and offline marketing from Colour Graphics on your website too. That’s after you’ve taken in all the numbers and the fantastic reach of linking offline and online marketing with chatbots…

#Chatbots offer instant engagement, w/ key pieces of information to common questions and in a human-like way, and offline marketing can drive consumers to those bots. https://thesmh.co/2H2GgFr

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About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

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