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A Marketing Guide to Pinterest [VIDEO]

You are here: Home / Social Media Articles / A Marketing Guide to Pinterest [VIDEO]

September 21, 2012 //  by Mike Allton

Reading Time: < 1 minute

Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.

PINTEREST VIDEO HIGHLIGHTS

The People Who Pin:

  • 60% Female / 40% Maie
  • 29% are between 35-44 years old, with most users falling between 25 – 54 years old
  • Income levels for 37% of Pinterest users are $25,000-$49,999

Why You Should Be On Pinterest:

  • As of Jan., 2012, there were more than 11 million U.S. visitors
  • Pinterest is the fastest site in history to pass 10 million
  • Pinterest drives more referral traffic than LinkedIn, YouTube and Google+ combined
  • Companies like Etsy and Real Simple are using Pinterest

How You Should Use Pinterest:

  • Pin your own content that has great images.
  • Repin great content and images that other people pin.
  • Collect your pins into Boards.

How To Make Pinterest Work For You:

  • Decide whether your customers are using Pinterest, and how.
  • Add a Pin It button to your site and content.
  • Improve the quality of the images you use on your website.
  • Pin News and Tips as well as products and services for variety.
  • Watch and Follow the large brands and learn from them.

Watch the video:

If you have any questions or need help integrating Pinterest into your Social Media and Internet Marketing campaign, please contact us.

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Category: Social Media ArticlesTag: Pinterest

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Meet Mike

Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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