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Twelve years of marketing, tested in public, one post at a time.

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What Do You Want To Know About Blogging?

Mike Allton and Jeff Sieh are creating an online course designed to help bloggers become better bloggers, but they want to hear from you. What do you want to know?

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Over the course of the past few years, I’ve been writing articles designed to help you understand various elements of blogs and blogging, and related topics like social media marketing, SEO and so on. Now, with the help of video and Pinterest expert Jeff Sieh, I want to create a complete presentation of that information for you in the form of a course.

We’re referring to it as The Blogging Mastery Course, but that’s just a working title.

The point is that through this course, you’ll be able to learn everything you need to know to create a successful blog. it is designed to be particularly helpful to those of you who are blogging to create an income (as opposed to hobby bloggers, or businesses who use a blog to promote the rest of their business).

In tackling the topic of “everything you need to be successful” – we’re biting off quite a bit! I’ve outlined a course that includes at least 39 chapters or modules, with several requiring extensive sections.

Do you really need all that?

This is your chance to become an active participant in the creation of this course. Below, you’ll find the current outline for the course. Please review the various modules and thumb up or thumb down those that you want and would find helpful, or not.

And more importantly, if you think there’s a topic that we need to get into, please suggest it! If there’s sufficient need and interest, we’d love to provide that information and assistance.

Blogging Mastery Curriculum

Please note that there is a second page of modules for 26 – 39.

This is going to be a fun experiment. In true Lean Startup form, we will be talking to you and listening to you and making sure that what we create will be exactly what you want and need.

Want to see more?

Once we’ve gotten sufficient feedback to be able to finalize our curriculum, we’ll refining the remaining modules. At that point, we would love to get feedback on the content, presentation and format of one or two modules. If you’d like a sneak peak into what we’re going to be releasing at that point, sign up below. By way of thanks for your participation, everyone who signs up now will receive a free copy of my book, The Ultimate Guide to Writing Epic Content.

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Be sure to watch for more updates in the future from Jeff and I, including HOAs and webinars where we’ll be talking about these topics in more detail.

Thanks for your help, and your continued support and interest!

P.S. You may have seen or read about the Athena project that I’m working on – this is different, as Athena will be an actual product like a website or plugin, but these two projects will dovetail very nicely.

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  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on Threads (Opens in new window) Threads
  • Share on Pinterest (Opens in new window) Pinterest
  • More
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • Share on Reddit (Opens in new window) Reddit
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Bluesky (Opens in new window) Bluesky

Category: Digital MarketingTag: Blogging, SEO

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

About Mike Allton

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

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About The Author

Mike Allton is a practitioner, not a futurist - founder of The AI Hat, which runs on a Digital Crew of his own.
He helps teams clear the Admin Drag burying their best people - redesigning the work first, then building a Digital Crew of AI agents to take the busywork.
He is the host of The AI Hat Podcast and a keynote speaker who works the rooms he teaches - from national sales meetings to insurance and Medicare distribution conferences.
He also helps organizations bring Shadow AI into the light through governance and training.

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