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Twitter improves Search and Discovery

You are here: Home / Social Media Articles / Twitter improves Search and Discovery

February 6, 2013 //  by Mike Allton

Reading Time: < 1 minute

Twitter announced today a major improvement to their Search and Discovery features, and these improvements are immediately accessible through the mobile website as well as iOS and Android systems. According to the update, version 5.3 includes:

Instantly access great content with improvements to search and Discover.

  • Discover delivers a single stream of Tweets, Trends, Activity and accounts to follow. Pull to refresh or keep scrolling to see more content.
  • Search now shows the most relevant mix of people, Tweets and photos.
  • It’s also easier to use search with one button at the top of the app.
  • You can see your five most recent searches and tap them to redo the search, or you can clear your recent search history.
  • Links instantly open web pages when you tap URLs in your stream.
  • Performance improvements make launch times faster.
  • Connect shows interactions like new followers, retweets and mentions by default. You can switch to “view mentions only” in settings.
  • Bug fixes and other improvements.

I am particularly interested in the saved search feature, as that is extremely useful to businesses using Twitter to find and participate in conversations. Ideally, you are regularly looking for Twitter activity by searching hashtags and keywords, and participating where appropriate. By giving you 5 saved searches, Twitter has made it faster and easier to find the topics and tweets that your potential customers are engaged in.

Grab the update from the App Store or Google Play.

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Category: Social Media ArticlesTag: Twitter

About Mike Allton

Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Head of Strategic Partnerships at Agorapulse.

Mike is a Virtual Event Consultant and has partnered with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow to write Ultimate Guide to Social Media Marketing published by Entrepreneur Press.

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Mike Allton is a Virtual Event Strategist, and an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. Mike is proud to serve as the Head of Strategic Partnerships at Agorapulse, where he builds relationships with influencers and brands around the world.

Since 2012, Mike has has spearheaded hundreds of live shows and virtual events, reaching tens of thousands of potential customers on behalf of represented brands. He has established a reputation for being able to explain complex tools or topics in easy to understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

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