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The Social Media Hat

Twelve years of marketing, tested in public, one post at a time.

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Blog and Social Media Resources for Veterans Day

As our tribute to our cherished veterans, and to help other businesses and bloggers, we’ve assembled this resource.

Blog and Social Media Resources for Veterans DayRead More

How the Story of Good King Wenceslas and Boxing Day Traditions Apply to Your Business

While you may not have read the lyrics of the Christmas Carol very closely, when we do, we find real life and business lessons in those verses! Let’s take a look.

How the Story of Good King Wenceslas and Boxing Day Traditions Apply to Your BusinessRead More

How To Plan And Market Your 9/11 Sale

Actually, DON’T! No business should be trying to take advantage of a day like 9/11 to promote themselves. Read why, and what you should do instead.

How To Plan And Market Your 9/11 SaleRead More

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)

Curating, creating and posting content to social media can take up a lot of time. Wouldn’t it be nice if there were an easier way?

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)Read More

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

Learn how to use a Сalendar of Content Ideas that provides you with a host of daily facts and other ideas to make your posts more engaging.

How To Create Stunning Social Media Posts For Holidays, Trends, Events And MoreRead More

A Christmas Message From Mike Allton

A personal note from me to you, on what I’ve been working on this year, and how it’s impacted the lives of many people.

A Christmas Message From Mike AlltonRead More

Give Your Business the Gift of Social Media Consulting for Christmas

Sound corny? Maybe. But the offer is genuine. To kick off Cyber Monday and to celebrate the Christmas Season, I’m offering interested business owners a number of great deals to help them give their own business the perfect gift this year. And they all include Free Shipping! 🙂 These are my three most popular services, so …

Give Your Business the Gift of Social Media Consulting for ChristmasRead More

Pinterest for Business: Why a Pin is Worth your Time this Holiday Season

It seems, very suddenly, that the Holidays are just around the corner. Has this caught anybody else slightly off-guard? Have you started ramping up your social media efforts for the holiday season? Have you slapped a few snowmen on your homepage and started pushing stocking-stuffers on Facebook? This article might cause a slight re-evaluation of …

Pinterest for Business: Why a Pin is Worth your Time this Holiday SeasonRead More

Effective Digital Marketing Campaigns for Mother’s Day

Daughters, sons and husbands spent about $18 billion on Mother’s Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketing campaigns to target online …

Effective Digital Marketing Campaigns for Mother’s DayRead More

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