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Twelve years of marketing, tested in public, one post at a time.

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B2B

10 Reasons to Become a B2B Influencer

From building credibility, to driving business growth.

10 Reasons to Become a B2B InfluencerRead More

B2B Influencer Marketing From The Influencers POV with Timothy Hughes

Partnership Unpacked, Episode 9, with Timothy Hughes

B2B Influencer Marketing From The Influencers POV with Timothy HughesRead More

Dispelling The Myth That B2B Influencers Need Large Audiences

Dispelling The Myth That B2B Influencers Need Large Audiences

The fact is, B2B influencers can find more success with smaller audiences.

Dispelling The Myth That B2B Influencers Need Large AudiencesRead More

How Much Should Brands Pay A B2B Influencer?

Influencer payment rates can vary wildly, but there are key factors to consider.

How Much Should Brands Pay A B2B Influencer?Read More

Goldie Chan Partnership Unpacked - Landscape graphic - 1920x1080

B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

Partnership Unpacked, Episode 6, with Goldie Chan

B2B Influencer Marketing From The Influencer’s POV w/ Goldie ChanRead More

B2C vs B2B Influencer Marketing

B2B Influencer vs B2C Influencer Marketing

What’s the difference between B2C & B2B Influencer Marketing?

B2B Influencer vs B2C Influencer MarketingRead More

Mike Allton hosting a VIP Influencer event during CMWorld '22 in Cleveland, OH at the House of Blues.

The Challenges Facing B2B Influencer Marketing Today

B2B Influencer Marketing has it’s own unique challenges and solutions.

The Challenges Facing B2B Influencer Marketing TodayRead More

Influencer Marketing Statistics graphic with Matrix style numbers superimposed on shot of the Thames River in London.

10 Compelling B2B Influencer Marketing Statistics for 2023

Statistics To Help Make The Case For B2B Influencer Marketing

10 Compelling B2B Influencer Marketing Statistics for 2023Read More

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