Today I want to dispel the myth that B2B influencers need a large audience to be successful. So many people think that in order to be an influencer in the B2B space, you have to have millions of followers and a massive following, but that is just simply not true. I’m going to show you how having a smaller, highly engaged audience can actually be more beneficial for B2B influencers and how you can build and grow a successful B2B influence with a smaller audience.
Watch the video above, or read the transcript below.
The Advantages of Having a Smaller, Highly Engaged Audience
So, why is having a smaller, highly engaged audience better for B2B influencers? Well, first of all, it allows you to build deeper relationships with your audience. When you have a smaller group of people who are highly interested in what you have to say, you can really get to know them and understand their pain points and challenges. This, in turn, allows you to create content that is specifically tailored to their needs and helps you establish yourself as a trusted advisor in your niche.
Second, a smaller audience allows you to focus on quality over quantity. You can put more time and energy into creating high-quality content that provides value to your audience, rather than worrying about constantly pumping out content just to keep your following engaged.
And third, a smaller audience is often more profitable than a large one. When you have a smaller group of people who are highly interested in what you have to say, they are more likely to purchase your products or services, sign up for your courses, or attend your events. This, in turn, allows you to build a more sustainable and profitable business over the long term.
Building a Successful B2B Influence with a Smaller Audience
So, how can you build and grow a successful B2B influence with a smaller audience? Well, the first step is to find your niche. You want to identify the specific pain points and challenges that your audience is facing and become an expert in that area. This will help you build your reputation as a trusted advisor and attract the right people to your audience.
Next, you want to focus on creating high-quality content that provides value to your audience. This could include blog posts, videos, podcasts, or anything else that you think your audience would find useful. The key here is to provide real value, not just fluffy content that doesn’t really say anything.
You also want to build relationships with your audience by engaging with them on social media, responding to comments and messages, and creating opportunities for them to connect with you in real life. This will help you build a loyal and engaged community around your brand.
And finally, you want to leverage your influence to promote your products or services. Whether you’re selling a course, a book, or a product, your influence can be a powerful tool for promoting your offerings and driving sales.
So to wrap up, the myth that B2B influencers need a large audience to be successful is just that – a myth. With a smaller, highly engaged audience, you can build deeper relationships with your followers, focus on quality over quantity, and build a more sustainable and profitable business over the long term. So, if you’re ready to build your B2B influence, start by finding your niche and creating high-quality content that provides value to your audience.
Until next time.